Landing on a Landing Page

sakib25 · Post by **sakib25** » Sat Dec 07, 2024 9:54 am

A landing page is considered a fundamental pillar in a marketing campaign. Despite this, the lack of knowledge about this tool means that many companies do not use it, thus losing an excellent opportunity to add potential clients to their network. In this article we want to highlight the benefits of this marketing technique, detailing its functionality and advantages.

Introduction to the landing page
Let's start with the basics: a landing page is a page with the sole purpose of thailand phone number list converting users who visit it into leads . The user, who has previously been directed to this site, only has the option of entering their personal data to sign up for an activity or receive the product being promoted. With only one action available, and without links or images that can mislead the navigator, the effectiveness of a landing page is considerable, although not infallible.

But its apparent lack of complexity should not lead us to complacency and relaxation. A poorly crafted landing page does not generate countless leads in the blink of an eye. It is vitally important to take care of the details : design, buttons, images, text, form design... the smallest detail incorrectly implemented can turn our landing page into a plan without a canvas.

Recipe for an effective landing page
Present something of value . Yes, you have designed the most impressive landing page on the web, but if you do not offer anything of interest, the number of leads that will be generated is going to be really frustrating.

Sell benefits . It is essential to highlight and make clear the positive aspects that the element promoted on the page will offer us. An example: “ How to save money in our marketing strategy ”.

Get the headline right . Much of our success depends on a phrase, so we need to find the commercial hook that will entice the visitor: a need, a new element, etc.

Visual aspect that captivates . A photograph that illustrates what we offer, an infographic or, why not, a GIF, that makes the visitor feel comfortable. It is also common to find landing pages with videos, but opting for this tool carries the risk of losing the user after viewing it.

Clear and concise questionnaire . The fewer questions, the better. Too much is tiring, and we must set the goal of obtaining the data we really need. In addition, the buttons we place must be eye-catching, easy to see and, above all, inspire confidence.