TOP 7 of the best-selling products on social media
Posted: Sat Dec 07, 2024 9:56 am
When it comes to implementing a marketing strategy in the digital environment, one of the most common resistances of business managers is that "social media doesn't sell." But this excuse is a thing of the past. To better understand which are the best-selling products on social media and how social media marketing contributes to sales, I want to share with you the results of the latest annual study of social media by IAB Spain from 2018. ( Article updated with the latest studies from 2019 ).
Do you want to improve your advertising campaigns on Facebook and Instagram ? Click here to watch the free course that will help you achieve better results for your brand or company.
Video about the 7 best-selling products on social media
The best-selling products on social media, in numbers
According to the report, 85% of Internet users aged 16 to 65 use rwanda email list networks , which represents more than 25.5 million users in Spain. In just 10 years, the number has gone from 51% to almost 9 people out of 10. The average age is 38.4 years and the gender balance is quite even, 51% women and 49% men. 74% work and have secondary or university studies.
Other interesting data are:
The social networks that reign in the Spanish panorama are WhatsApp (87%), Facebook (87%), Instagram (49%) and Youtube (69%) . Facebook is losing ground in favour of Instagram, which continues to grow and still has a long way to go among users. Twitter is the network with the highest abandonment rate.
Brands are followed on social media by 81% of users . For 27%, having a brand profile on social media is synonymous with a lot of trust.
Spanish users spend an average of 58 minutes a day on social media, with younger users spending the most time on them, 1 hour and 10 minutes.
Advertising on social media does not cause discomfort, especially among younger people . Personalized advertising is well received and meets users' expectations. Adblockers are losing strength.
7 out of 10 users follow an influencer . They consider them credible and, among them, not very advertising-oriented.
Advertisers and industry professionals are looking to sell more and build branding on social media . Promotions are the most generated content, as they get more interactions and web traffic. Although they are familiar with many social platforms, companies focus their actions on: Instagram, Facebook and Twitter.
Do you want to improve your advertising campaigns on Facebook and Instagram ? Click here to watch the free course that will help you achieve better results for your brand or company.
Video about the 7 best-selling products on social media
The best-selling products on social media, in numbers
According to the report, 85% of Internet users aged 16 to 65 use rwanda email list networks , which represents more than 25.5 million users in Spain. In just 10 years, the number has gone from 51% to almost 9 people out of 10. The average age is 38.4 years and the gender balance is quite even, 51% women and 49% men. 74% work and have secondary or university studies.
Other interesting data are:
The social networks that reign in the Spanish panorama are WhatsApp (87%), Facebook (87%), Instagram (49%) and Youtube (69%) . Facebook is losing ground in favour of Instagram, which continues to grow and still has a long way to go among users. Twitter is the network with the highest abandonment rate.
Brands are followed on social media by 81% of users . For 27%, having a brand profile on social media is synonymous with a lot of trust.
Spanish users spend an average of 58 minutes a day on social media, with younger users spending the most time on them, 1 hour and 10 minutes.
Advertising on social media does not cause discomfort, especially among younger people . Personalized advertising is well received and meets users' expectations. Adblockers are losing strength.
7 out of 10 users follow an influencer . They consider them credible and, among them, not very advertising-oriented.
Advertisers and industry professionals are looking to sell more and build branding on social media . Promotions are the most generated content, as they get more interactions and web traffic. Although they are familiar with many social platforms, companies focus their actions on: Instagram, Facebook and Twitter.