Yolanda Fernández, IM student and Community Manager at MB Marketing
Posted: Sat Dec 07, 2024 10:00 am
Yolanda Fernández is passionate about advertising and design, but especially about digital communication. Throughout her career she has worked as a Community Manager for numerous companies and currently works as such at MB Marketing , in addition to managing her own online project, SocialRemedios . This year she has also decided to polish and expand her tools with our Higher Technical Course in Social Media and Community Manager . In this interview she analyses her vision of Community Management:
You currently work at the MB Marketing agency, managing the digital identity of several companies. Could you describe your day-to-day work as a Community Manager?
Working as a Community Manager for different brands is a huge responsibility thailand consumer mobile number list because you have to know how to express yourself correctly as each brand would do, manage different tools at the same time and keep all the publication calendars up to date so that nothing affects the company's online reputation. I could define my day-to-day at MB Marketing as a roller coaster, but it is a very rewarding adventure, and I love it!
Every client is unique and you need to know how to manage them all. First thing in the morning, I check that all my accounts are working properly, check alerts, and respond to all mentions, comments, and private messages from each brand. Next, I check the statistics and interactions from the previous day on all my social platforms to see what types of posts are getting the most engagement. I also do keyword research and track everything that is being said about my brand.
Once I have finished analyzing the keywords, I check the new followers (I follow them if they are of interest), I review the Twitter lists and I start to schedule new content on the different social platforms. At this point it is very important to be in constant communication with the client and to know what type of content should be released first (news from the company, promotions, contests...) and which can be scheduled for the following days.
Finally, I am in charge of generating the posts and newsletters. It is necessary to write about topics that are of current interest, generate conversation and encourage participation.
In addition to working at MB, you have a personal project called SocialRemedios. Why did you decide to get involved in it? What do you think it can bring to you?
SocialRemedios was a project that I had in mind for several years. I always wanted to explain the world of a CM on social media in the form of “remedies”, small tips that would explain in a summarized and very visual way everything you need to know to practice this profession. With the Community Manager course I decided to pursue my idea and luckily it is working very well on Twitter.
Nowadays we are all present on social media and we have an open profile where we express our interests, the key is to know how to use it to your advantage. Social media is here to stay and has become a very powerful communication model. SocialRemedios is simply my way of communicating with the world, I don't see it as a business. I think that all of us who love social media should make time to do something that motivates us outside of work, whether it's writing a blog or having a social media account .
You currently work at the MB Marketing agency, managing the digital identity of several companies. Could you describe your day-to-day work as a Community Manager?
Working as a Community Manager for different brands is a huge responsibility thailand consumer mobile number list because you have to know how to express yourself correctly as each brand would do, manage different tools at the same time and keep all the publication calendars up to date so that nothing affects the company's online reputation. I could define my day-to-day at MB Marketing as a roller coaster, but it is a very rewarding adventure, and I love it!
Every client is unique and you need to know how to manage them all. First thing in the morning, I check that all my accounts are working properly, check alerts, and respond to all mentions, comments, and private messages from each brand. Next, I check the statistics and interactions from the previous day on all my social platforms to see what types of posts are getting the most engagement. I also do keyword research and track everything that is being said about my brand.
Once I have finished analyzing the keywords, I check the new followers (I follow them if they are of interest), I review the Twitter lists and I start to schedule new content on the different social platforms. At this point it is very important to be in constant communication with the client and to know what type of content should be released first (news from the company, promotions, contests...) and which can be scheduled for the following days.
Finally, I am in charge of generating the posts and newsletters. It is necessary to write about topics that are of current interest, generate conversation and encourage participation.
In addition to working at MB, you have a personal project called SocialRemedios. Why did you decide to get involved in it? What do you think it can bring to you?
SocialRemedios was a project that I had in mind for several years. I always wanted to explain the world of a CM on social media in the form of “remedies”, small tips that would explain in a summarized and very visual way everything you need to know to practice this profession. With the Community Manager course I decided to pursue my idea and luckily it is working very well on Twitter.
Nowadays we are all present on social media and we have an open profile where we express our interests, the key is to know how to use it to your advantage. Social media is here to stay and has become a very powerful communication model. SocialRemedios is simply my way of communicating with the world, I don't see it as a business. I think that all of us who love social media should make time to do something that motivates us outside of work, whether it's writing a blog or having a social media account .