Berta Rodríguez, IM student and Communication Manager at the EnergyLab Technology Center
Posted: Sat Dec 07, 2024 10:05 am
Berta Rodríguez holds a highly responsible position at EnergyLab, a foundation that develops and disseminates technologies, products and consumer habits to optimize energy sustainability. With a background in industrial engineering , her career has led her to specialize in communication in general and digital marketing in particular.
To achieve this, and despite the demands of his current position, he has maximize your reach with our thailand phone leads had time to take our Professional Master's Degree in Digital Communication Strategies & Online Marketing online , and even get a first class degree . How has he achieved this? He tells us about it in the following interview.
Having focused your studies and internships on industrial engineering, when did you start to dedicate yourself to communications?
My first contact with Marketing and Communication was in my first job, at the Unión Fenosa Energy Efficiency Centre in Madrid . From the first day, I was in charge of the energy efficiency campaigns that the Centre was developing internally and externally, as well as generating content for the creation of competitions, energy efficiency guides, and energy savings calculation tools… that’s how it all began.
How was your experience at Unión Fenosa in Madrid? What skills did you develop during this period?
During the year and a half I worked at Unión Fenosa, I developed multiple skills and ways of working that a small company could not provide me. I was lucky to have a great boss, to whom I am very grateful and with whom I still keep in touch, as she explained to me everything from how to prepare a meeting efficiently to negotiating with suppliers, the optimal review of content, the development of new tools , etc. This was my first experience in which I developed my social-professional skills , since at the Madrid office where I worked I shared space with many professionals who provided me with knowledge and responsibility.
What does your job as head of internal and external communications at EnergyLab entail?
My job at EnergyLab as Head of Communication is very broad, as we are 26 employees in total and we all have to work hard to definitively consolidate the center. The tasks of our area range from the management of social networks and the website on a daily basis, the organization of events, the creation of content and new materials for branding, dissemination activities for the R&D&I projects developed by the center (conferences, project website and its specific social networks, dissemination materials, coordination of the tasks of the project partners, etc.) , development of dissemination articles in the press and specialized magazines, monitoring and definition of the Communication Plan, and development and creation of training courses, which fall within the Communication area, having to manage an e-learning platform for the development of technical online courses.
To achieve this, and despite the demands of his current position, he has maximize your reach with our thailand phone leads had time to take our Professional Master's Degree in Digital Communication Strategies & Online Marketing online , and even get a first class degree . How has he achieved this? He tells us about it in the following interview.
Having focused your studies and internships on industrial engineering, when did you start to dedicate yourself to communications?
My first contact with Marketing and Communication was in my first job, at the Unión Fenosa Energy Efficiency Centre in Madrid . From the first day, I was in charge of the energy efficiency campaigns that the Centre was developing internally and externally, as well as generating content for the creation of competitions, energy efficiency guides, and energy savings calculation tools… that’s how it all began.
How was your experience at Unión Fenosa in Madrid? What skills did you develop during this period?
During the year and a half I worked at Unión Fenosa, I developed multiple skills and ways of working that a small company could not provide me. I was lucky to have a great boss, to whom I am very grateful and with whom I still keep in touch, as she explained to me everything from how to prepare a meeting efficiently to negotiating with suppliers, the optimal review of content, the development of new tools , etc. This was my first experience in which I developed my social-professional skills , since at the Madrid office where I worked I shared space with many professionals who provided me with knowledge and responsibility.
What does your job as head of internal and external communications at EnergyLab entail?
My job at EnergyLab as Head of Communication is very broad, as we are 26 employees in total and we all have to work hard to definitively consolidate the center. The tasks of our area range from the management of social networks and the website on a daily basis, the organization of events, the creation of content and new materials for branding, dissemination activities for the R&D&I projects developed by the center (conferences, project website and its specific social networks, dissemination materials, coordination of the tasks of the project partners, etc.) , development of dissemination articles in the press and specialized magazines, monitoring and definition of the Communication Plan, and development and creation of training courses, which fall within the Communication area, having to manage an e-learning platform for the development of technical online courses.