Think about it this way:
Text-based content had its success in marketing before still images came along and changed things. However, text-based content didn’t completely list of iceland phone numbers disappear, in fact, both had a hold on marketing until recently when video came into the spotlight and changed the way we see things.
In the past, video use was primarily the preserve of broadcast media, but thanks to social media, new technologies, devices and changing consumer behavior, its use has been revolutionized to the point of significantly increasing its consumption.
Likewise, video marketing also continues to evolve; in fact, discoveries and improvements are being made that make it more effective, powerful and relevant.
In this blog we will present the main video marketing trends that have demonstrated an exceptional capacity to increase sales and, in turn, conversions.
Custom videos
A “one size fits all” type of video was used in the past and it did work, but it wasn’t as good as personalized videos. Today’s personalized videos include data such as name, image, titles, and email and are used to offer a unique viewing experience for each visitor.
This technique creates a connection between the brand and the target persona and produces an impact that increases conversions. Hubspot has reported that in-house marketers who personalize the web experience and quantify the improvement can experience, on average, a 19% increase in sales.
There are so many things competing for our attention these days and sprinkling a person’s details through video is a sure way to pique their interest and call them to action.
