Marketing campaigns and actions through WhatsApp
Posted: Sat Dec 07, 2024 10:10 am
As far as the current advertising market is concerned, the direction that trends are taking is directly linked to the widespread use of mobile devices. These are so advanced that they allow us to enjoy all kinds of applications as well as the various possibilities enabled around mobile marketing .
In this regard, we can highlight the importance of the new social network, which is the direct replacement for the Messenger program for computers that revolutionized communications more than 10 years ago due to its similar features to the current WhatsApp application (real-time messages, possibility of adding files).
However, the advantage of this application, WhatsApp, goes bhutan email list much further since, unlike its predecessor, it is accessed through a smartphone, so you are connected anywhere. This has been taken into account by companies and professionals, and more and more of them are signing up to carry out their campaigns and marketing through WhatsApp.
Whatsapp opens its doors to marketing campaigns
Just over six months ago, Pringles, the well-known snack brand aimed at young people, made an attempt to generalise the use of WhatsApp by its customers and, on the other hand, to get as many people as possible to subscribe to the brand. And although the results were not seen at the time, the truth is that this type of pioneering initiative is mainly linked to getting more customers on a very popular communication channel such as WhatsApp.
You may also be interested in: Minsait (Indra) joins forces with Amazon to sell cloud services
Thus, this first attempt by Pringles focused on holding a contest with various challenges with which the company gains a large number of followers, links with the brand and so on by having an application with which participation in a chain is required. In this way, it is much more interesting to achieve any type of possibility for the participants.
The Whatsapp effect and its marketing possibilities
Recently introduced in recent years, WhatsApp promises to become one of the key links in viral marketing campaigns because the messages are addressed directly to the person and, in addition, there is the possibility of creating interest groups that share a certain hobby. This is where companies that carry out their pop-up campaign using this tool come in. However, the possibilities go much further and require its own structure.
In this regard, we can highlight the importance of the new social network, which is the direct replacement for the Messenger program for computers that revolutionized communications more than 10 years ago due to its similar features to the current WhatsApp application (real-time messages, possibility of adding files).
However, the advantage of this application, WhatsApp, goes bhutan email list much further since, unlike its predecessor, it is accessed through a smartphone, so you are connected anywhere. This has been taken into account by companies and professionals, and more and more of them are signing up to carry out their campaigns and marketing through WhatsApp.
Whatsapp opens its doors to marketing campaigns
Just over six months ago, Pringles, the well-known snack brand aimed at young people, made an attempt to generalise the use of WhatsApp by its customers and, on the other hand, to get as many people as possible to subscribe to the brand. And although the results were not seen at the time, the truth is that this type of pioneering initiative is mainly linked to getting more customers on a very popular communication channel such as WhatsApp.
You may also be interested in: Minsait (Indra) joins forces with Amazon to sell cloud services
Thus, this first attempt by Pringles focused on holding a contest with various challenges with which the company gains a large number of followers, links with the brand and so on by having an application with which participation in a chain is required. In this way, it is much more interesting to achieve any type of possibility for the participants.
The Whatsapp effect and its marketing possibilities
Recently introduced in recent years, WhatsApp promises to become one of the key links in viral marketing campaigns because the messages are addressed directly to the person and, in addition, there is the possibility of creating interest groups that share a certain hobby. This is where companies that carry out their pop-up campaign using this tool come in. However, the possibilities go much further and require its own structure.