Understanding your email marketing reports
Posted: Sat Dec 07, 2024 10:23 am
Whether you've been doing email marketing 24 hours a day or 10 years, understanding the metrics in your reports is a crucial part of the profession.
I often encounter the question regarding the many features our platform offers: “what does it all mean?” Consequently, I believe that every marketer should have a good understanding of these factors in order to fully enjoy the fruits of email marketing.
Benchmark thus offers five types of reports to help marketers identify their target and loyal audiences:
Email Reports
We offer real-time tracking of your email marketing and social media campaigns. Through these reports, the platform will help you better understand india phone number list your subscribers, customers, and potential customers. It's clear that we all like to see high open rates and an additional increase in traffic due to clicks generated through emails. In addition, these statistics will allow you to understand what other metrics give you more information and how you can apply them to identify your growth regarding email marketing.
Review this report to identify how many subscribers opened your campaign and most importantly, who clicked on what.
Basic concepts:
Open Rate: This is pretty self-explanatory. This is the number that indicates how many users have opened your emails.
Bounces – These include the list of users who are temporarily or permanently unable to receive emails. On the one hand, soft bounces, also called soft bounces, are due to a full inbox or it could be that the subscriber’s service is unavailable. On the other hand, hard bounce, also known as hard bounce, occurs due to fake or poorly written emails. It is important that you stay away from bounces and at least, instantly remove hard bounces from your list.
I often encounter the question regarding the many features our platform offers: “what does it all mean?” Consequently, I believe that every marketer should have a good understanding of these factors in order to fully enjoy the fruits of email marketing.
Benchmark thus offers five types of reports to help marketers identify their target and loyal audiences:
Email Reports
We offer real-time tracking of your email marketing and social media campaigns. Through these reports, the platform will help you better understand india phone number list your subscribers, customers, and potential customers. It's clear that we all like to see high open rates and an additional increase in traffic due to clicks generated through emails. In addition, these statistics will allow you to understand what other metrics give you more information and how you can apply them to identify your growth regarding email marketing.
Review this report to identify how many subscribers opened your campaign and most importantly, who clicked on what.
Basic concepts:
Open Rate: This is pretty self-explanatory. This is the number that indicates how many users have opened your emails.
Bounces – These include the list of users who are temporarily or permanently unable to receive emails. On the one hand, soft bounces, also called soft bounces, are due to a full inbox or it could be that the subscriber’s service is unavailable. On the other hand, hard bounce, also known as hard bounce, occurs due to fake or poorly written emails. It is important that you stay away from bounces and at least, instantly remove hard bounces from your list.