Inbound marketing: how to generate leads using content and dynamic forms
Posted: Sat Dec 07, 2024 10:25 am
The power of content is stronger than you think.
Writing digital books can help us get clients .
You just need to know how to do it, and that's what I'm going to try to explain to you in this article, with a practical case, so that you can also replicate it in the inbound marketing strategy of your brand or company.
Do you want to learn more about Inbound Sales ? This is a process that improves business results because it transforms the way you sell and adapts to the way people are buying. Inbound Marketing applied list of saint kitts and nevis consumer email to sales. Click here to register for the free course .
Inbound marketing-how-to-get-customers-by-generating-digital-books-
Are digital books useful for getting clients?
When you first hear about inbound marketing, you'll probably wonder: what's the point of writing content and more digital books?
Ultimately, it is not for the love of art, since no company survives without income. But to “attract” our potential target , to get them to register to download our content and to provide us with all the necessary information to be able to analyze whether that person is a potential client and call them.
This is how the inbound marketing funnel works, where a user goes through all the phases until the moment we contact them personally.
inbound-sales-funnel
Inbound marketing is a type of advertising that adapts to the needs of today's users. You avoid chasing them with invasive advertising and they come to you when they need it:
Attract : You do this through articles that have been ranked on Google and that correspond to the search keywords used by the buyer persona associated with your product or service. Don't know how to design your buyer persona? With this template it will be very easy .
Convert : the moment when you have created an e-book for the visitor to download and become a lead (a contact for whom you have data). The e-book must be closely aligned with the content of the article. To take the visitor from the article to the download landing page, you must introduce calls-to-actions throughout the content.
Closing : When you have all the data that helps you define whether the lead is a potential client, that is when you can make that first personalized contact. For example, a call: “How are you? How are you? I saw that you have downloaded a digital book from us and I would like to talk to you for 5 minutes .” From here, since this is a warm contact and not a cold call, the following meetings can be conducted towards a future sale. Of course, it will depend on whether the lead is actually in the search phase for your product or service.
Building loyalty : the purchasing process does not end with the closing, but continues, because the customer must be built and looked after. Only 20% of companies do this, when it is 50% easier for an old customer to buy from us again. In addition, the best brand promoters are happy consumers and those who will bring us new recommendations.
Writing digital books can help us get clients .
You just need to know how to do it, and that's what I'm going to try to explain to you in this article, with a practical case, so that you can also replicate it in the inbound marketing strategy of your brand or company.
Do you want to learn more about Inbound Sales ? This is a process that improves business results because it transforms the way you sell and adapts to the way people are buying. Inbound Marketing applied list of saint kitts and nevis consumer email to sales. Click here to register for the free course .
Inbound marketing-how-to-get-customers-by-generating-digital-books-
Are digital books useful for getting clients?
When you first hear about inbound marketing, you'll probably wonder: what's the point of writing content and more digital books?
Ultimately, it is not for the love of art, since no company survives without income. But to “attract” our potential target , to get them to register to download our content and to provide us with all the necessary information to be able to analyze whether that person is a potential client and call them.
This is how the inbound marketing funnel works, where a user goes through all the phases until the moment we contact them personally.
inbound-sales-funnel
Inbound marketing is a type of advertising that adapts to the needs of today's users. You avoid chasing them with invasive advertising and they come to you when they need it:
Attract : You do this through articles that have been ranked on Google and that correspond to the search keywords used by the buyer persona associated with your product or service. Don't know how to design your buyer persona? With this template it will be very easy .
Convert : the moment when you have created an e-book for the visitor to download and become a lead (a contact for whom you have data). The e-book must be closely aligned with the content of the article. To take the visitor from the article to the download landing page, you must introduce calls-to-actions throughout the content.
Closing : When you have all the data that helps you define whether the lead is a potential client, that is when you can make that first personalized contact. For example, a call: “How are you? How are you? I saw that you have downloaded a digital book from us and I would like to talk to you for 5 minutes .” From here, since this is a warm contact and not a cold call, the following meetings can be conducted towards a future sale. Of course, it will depend on whether the lead is actually in the search phase for your product or service.
Building loyalty : the purchasing process does not end with the closing, but continues, because the customer must be built and looked after. Only 20% of companies do this, when it is 50% easier for an old customer to buy from us again. In addition, the best brand promoters are happy consumers and those who will bring us new recommendations.