Everything you need to know about storyexperience
Posted: Sat Dec 07, 2024 10:30 am
In digital marketing, concepts are constantly changing, and storyexperience is a clear example of this. This evolution of storytelling has been presented by Elia Guardiola, CEO of Serendipia, and Natalia Zapatero, managing partner of Turiskopio, at a conference on innovation in the hotel sector.
In the words of the speakers, “ we have moved from storytelling to storyexperience, where the experience defines the brand .” This idea is very important for hotels, since they are “containers of experiences” for their potential users.
TABLE OF CONTENTS
Principles and main features
The difference between storytelling and storyexperience
What positive aspects does storyexperience bring?
The 8 basic ideas of story experience
Differences between traditional and experiential marketing
5 singularities of experiential marketing
Why are emotions important in marketing?
The most important emotions for a campaign
1.- Happiness
2.- Melancholy
3.- Rage
4.- Fear
Principles and main features
As explained in the presentation, the montenegro email address story experience has the following characteristics:
Hotel groups, or anyone who bets on this term, have to tell the story behind their philosophy and services. All of this within the context of emotional marketing . The essential thing is to provoke feelings that reinforce the relationship between the person and the brand.
Companies need to be able to receive and understand their customers' emotions . It is important to understand how they affect sales and know how to use them for future campaigns. The customer has to be conceived as a person, not as numbers or data without feelings.
The story you create to connect with the community has to promise something . If you offer something, then you deliver it, and people's trust in your brand increases.
The design of the strategies has to be done in a meticulous manner . The client has to be able to receive information about the experience at any time.
The difference between storytelling and storyexperience
At first glance they seem to be two almost identical terms, although in practice the differences are evident:
Storytelling . In this case, the brand defines the experience . This is what creates content aimed at a specific audience. The intentionality is focused and premeditated.
Storyexperience . Here the experience defines the brand. What the user experiences, what they really feel with that experience, determines what they feel about the brand and defines it.
What positive aspects does storyexperience bring?
the story experience
One of the strengths of this concept is its potential to seduce and capture the customer through a story. It also facilitates brand differentiation and fosters a more personal relationship with customers . And not only with current customers, but with potential new customers as well.
Another important aspect is the economic aspect. Economic margins can be greatly increased, since tourist packages can now be more personalized . Tourist establishments have the opportunity to offer more personal packages to their potential clients. The more unique and different it is, the higher the final price can be.
In the words of the speakers, “ we have moved from storytelling to storyexperience, where the experience defines the brand .” This idea is very important for hotels, since they are “containers of experiences” for their potential users.
TABLE OF CONTENTS
Principles and main features
The difference between storytelling and storyexperience
What positive aspects does storyexperience bring?
The 8 basic ideas of story experience
Differences between traditional and experiential marketing
5 singularities of experiential marketing
Why are emotions important in marketing?
The most important emotions for a campaign
1.- Happiness
2.- Melancholy
3.- Rage
4.- Fear
Principles and main features
As explained in the presentation, the montenegro email address story experience has the following characteristics:
Hotel groups, or anyone who bets on this term, have to tell the story behind their philosophy and services. All of this within the context of emotional marketing . The essential thing is to provoke feelings that reinforce the relationship between the person and the brand.
Companies need to be able to receive and understand their customers' emotions . It is important to understand how they affect sales and know how to use them for future campaigns. The customer has to be conceived as a person, not as numbers or data without feelings.
The story you create to connect with the community has to promise something . If you offer something, then you deliver it, and people's trust in your brand increases.
The design of the strategies has to be done in a meticulous manner . The client has to be able to receive information about the experience at any time.
The difference between storytelling and storyexperience
At first glance they seem to be two almost identical terms, although in practice the differences are evident:
Storytelling . In this case, the brand defines the experience . This is what creates content aimed at a specific audience. The intentionality is focused and premeditated.
Storyexperience . Here the experience defines the brand. What the user experiences, what they really feel with that experience, determines what they feel about the brand and defines it.
What positive aspects does storyexperience bring?
the story experience
One of the strengths of this concept is its potential to seduce and capture the customer through a story. It also facilitates brand differentiation and fosters a more personal relationship with customers . And not only with current customers, but with potential new customers as well.
Another important aspect is the economic aspect. Economic margins can be greatly increased, since tourist packages can now be more personalized . Tourist establishments have the opportunity to offer more personal packages to their potential clients. The more unique and different it is, the higher the final price can be.