Integration with content marketing strategies
Posted: Sat Dec 07, 2024 10:41 am
Optimizing B2B videos with SEO should be part of a broader content marketing strategy. Integrate your videos into other channels and content formats, such as blogs, emails, and social media, to maximize their reach and effectiveness.
For example, you can create blog posts that complement your videos, including links to them for a more complete multimedia experience. Promote your videos in your marketing emails and share them on your social media profiles to reach a wider audience.
Where to host your video?
The decision to host your video on your own website or on YouTube australia whatsapp mobile phone number list depends on several factors. If you prefer to maintain control over your content and have the ability to monetize it directly, hosting it on your website may be the better option. However, YouTube offers a wide audience and free tools to optimize and promote your videos.
In short, both options have their advantages and disadvantages, and the choice depends on your specific goals and preferences.Don't neglect the visual
The human brain first captures images before being interested in text . And this is even more true on the internet and on social networks in particular. The visual is therefore the central element of your publications! This is what will capture the attention of your subscribers. Ban simple statuses without images on social networks. Your publications will go unnoticed in your community's news feed.
Of course, visuals mean neat visuals . Use beautiful photos (if you don't have any particular talent, there are many sites with royalty-free images). Make short and dynamic videos. Create infographics. In short, elements that catch the eye ! If you don't master editing software like Photoshop or Illustrator, you can use Canva . It's free and it's a real goldmine for creating beautiful visuals very simply!
Post with a purpose
You're going to tell me that it makes sense. However, a large part of professional publications published on social networks are published without any objective. Posting for the sake of posting is useless. Yes, you have to be regular but above all you have to have something to say. If this is not the case, it is better to abstain. A publication made in a hurry, to fill a gap will be noticed and will bring nothing to your communication.
For example, you can create blog posts that complement your videos, including links to them for a more complete multimedia experience. Promote your videos in your marketing emails and share them on your social media profiles to reach a wider audience.
Where to host your video?
The decision to host your video on your own website or on YouTube australia whatsapp mobile phone number list depends on several factors. If you prefer to maintain control over your content and have the ability to monetize it directly, hosting it on your website may be the better option. However, YouTube offers a wide audience and free tools to optimize and promote your videos.
In short, both options have their advantages and disadvantages, and the choice depends on your specific goals and preferences.Don't neglect the visual
The human brain first captures images before being interested in text . And this is even more true on the internet and on social networks in particular. The visual is therefore the central element of your publications! This is what will capture the attention of your subscribers. Ban simple statuses without images on social networks. Your publications will go unnoticed in your community's news feed.
Of course, visuals mean neat visuals . Use beautiful photos (if you don't have any particular talent, there are many sites with royalty-free images). Make short and dynamic videos. Create infographics. In short, elements that catch the eye ! If you don't master editing software like Photoshop or Illustrator, you can use Canva . It's free and it's a real goldmine for creating beautiful visuals very simply!
Post with a purpose
You're going to tell me that it makes sense. However, a large part of professional publications published on social networks are published without any objective. Posting for the sake of posting is useless. Yes, you have to be regular but above all you have to have something to say. If this is not the case, it is better to abstain. A publication made in a hurry, to fill a gap will be noticed and will bring nothing to your communication.