Clients, Clients and Clients, or how not to lose your mind when selling
Posted: Sat Dec 07, 2024 10:52 am
Every small business owner has one goal in mind: to sell. A goal around which all the elements of a company are built: finance, administration, customer service, marketing… even production.
Because the ultimate goal of every company is neither to produce nor to provide a service, but to sell. And this goal sometimes clouds our vision, making us lose focus and pushing us to concentrate only on the act of selling; forgetting that the rest of the actions are equally or more important to extend this sales process over time, allowing the belize email address company to endure, especially in times as confusing as those we live in and in which certainty is a luxury item.
But then, should we forget about sales and focus on other processes? What is the most important part of a company and the one that deserves the most attention? In this case, it is not about any specific aspect, but about the whole: just as a car needs both the engine and the transmission, the suspension and the wheels to move and take us where we want to go, in the business world we cannot understand one department without the other.
In times of crisis, when sales are falling and the margin between income and expenses is beginning to shrink, the first and only resource taken by many companies is to cut costs and focus the few resources they have on the sales department. Doing this is solving a short-term problem, since it is possible that we will manage to increase sales, but on the other hand we will create a more serious problem in the long term: the structures that currently maintain our clients will be weakened and, consequently, the loss of clients will increase. In addition, we must bear in mind that, surely, the competition will have placed special emphasis on the sales area, just like us.
Because the ultimate goal of every company is neither to produce nor to provide a service, but to sell. And this goal sometimes clouds our vision, making us lose focus and pushing us to concentrate only on the act of selling; forgetting that the rest of the actions are equally or more important to extend this sales process over time, allowing the belize email address company to endure, especially in times as confusing as those we live in and in which certainty is a luxury item.
But then, should we forget about sales and focus on other processes? What is the most important part of a company and the one that deserves the most attention? In this case, it is not about any specific aspect, but about the whole: just as a car needs both the engine and the transmission, the suspension and the wheels to move and take us where we want to go, in the business world we cannot understand one department without the other.
In times of crisis, when sales are falling and the margin between income and expenses is beginning to shrink, the first and only resource taken by many companies is to cut costs and focus the few resources they have on the sales department. Doing this is solving a short-term problem, since it is possible that we will manage to increase sales, but on the other hand we will create a more serious problem in the long term: the structures that currently maintain our clients will be weakened and, consequently, the loss of clients will increase. In addition, we must bear in mind that, surely, the competition will have placed special emphasis on the sales area, just like us.