What is User Search Intent?
Posted: Mon Dec 09, 2024 5:14 am
User search intent is a search engine optimization term that describes the intent of a search query when users use search engines. It can be defined as “user search intent” in English. The main purpose is to determine the categories that are used as a basis for search queries.
User search intent, which is very important for search engines such as Google, Yandex, etc., detects what users want to explore based on their searches and determines the type of query it will present to users based on their searches.
What are the Types of User Search Intent?
User search intent is divided into four main headings. However, when search intent is broken down into subtypes, this number can increase.
Informational Intent
Navigational Intent
Purchase Intent (Transactional Intent)
Commercial Search Intent
Another example of popular search intents is Local Search Intent.
The main user search intentions can be listed as follows. So what exactly do these search intentions mean? If we need to explain these search intentions with an example, what should we use to explain them? If you are ready, let's get started now.
Informational Intent
Intention to obtain information: If users find the topic they need and the solution they are looking for in a search engine, they search with the intention to obtain information. In general, the intention to obtain indonesia mobile phone numbers database information is questioned with questions such as "what, why, who, how".
Information intent queries usually include featured snippets at the beginning of the query.
intention-to-acquire-information
Informational Intent Examples
The intention to obtain information answers the questions that are commonly asked, as we explained in the definition. To complete with examples:
What is the population of Istanbul?
Give information about NASA's Mars exploration.
What are the symptoms of Covid-19?
How to prevent forest fires?
What are human rights?
Give information about Leonardo da Vinci's Mona Lisa painting.
What are the best books for children?
What are the popular dishes in India?
What is the Big Bang Theory and how does it work?
How to do yoga at home?
The examples you see above can be listed among the sentences that contain the intention to obtain information.
Navigational Intent
Navigational intent is a search with clear content. If we need to explain the difference with information retrieval, users perform this search when they want to directly access a specific site, platform or query. However, in the information retrieval intent, searches are made to learn more about a certain concept.
navigation-intent
Navigational Intent Examples
Examples of navigation intentions can be listed as follows.
Apple Store
CNN
Weather
Bank of America
Flight Tracker
Picture Gallery
Headlines of the Day
Online Banking
Video Game News
Purchase Intent (Transactional Intent)
Purchase intention is the stage where users are sure about the products they want to buy and will make a conversion. Phrases such as “buy” are usually used in purchase intention. At the same time, purchasing intention can be triggered by directly typing the product name and models without using the purchase phrase.
purchase-intent
Transactional Intent Examples
Purchase intent search queries can be exemplified as follows:
iPhone 13 Pro price
Best smart TVs
Nike sneakers discounts
Home Decor Stores
Best fighting games 2023
Buy a watch
Where can I get the cheapest flight ticket?
Digital camera comparison
Commercial Search Intent
Commercial search intent can be considered the stage just before purchasing. It can be exemplified as searches such as wanting to do research, examining preliminary reviews, reading comments. Commercial search intent can often be confused with purchasing intent.
Users generally conduct research on features, prices, advantages and disadvantages when they intend to make a commercial search, while users generally conduct searches that will allow them to make faster decisions and keep browsing to a minimum and conversion to a maximum when they intend to purchase.
commercial-search-intent
Commercial Search Intent Examples
We think that you can understand the differences between commercial search intent and purchase intent more easily with examples. Here are the examples:
Best smartphones 2023
Home furniture discounts
Digital camera reviews and comparisons
Where can I find the cheapest flights?
Best web hosting companies
Watch brands and models
Discounts on home care products
Apart from these four main search intents, there is another type of search intent that we would like you to know about.
Local Search Intent
Local search intent is the search made by users searching for geographical locations, searching for places and searching with information receivers. Such searches usually include information such as location, city or are made with the aim of obtaining this information.
Local SEO and local intent (local search) , which local services and businesses should pay particular attention to, are closely linked to each other.
local-search-intent
Local Search Intent Examples
Restaurants Istanbul
Nearest pharmacy
Hairdressers Ankara
Los Angeles hotels
Nearby gyms
Cinema sessions in Izmir
Florists Antalya
Auto repair shop Istanbul
Medical centers Izmir
Pharmacy opening hours
Four primary search intents and one additional search intent will help you optimize online content.
You can also use these search intentions as a basis to optimize your own site. You can have a successful optimization process. You can speed up your processes by contacting an SEO agency .
User search intent, which is very important for search engines such as Google, Yandex, etc., detects what users want to explore based on their searches and determines the type of query it will present to users based on their searches.
What are the Types of User Search Intent?
User search intent is divided into four main headings. However, when search intent is broken down into subtypes, this number can increase.
Informational Intent
Navigational Intent
Purchase Intent (Transactional Intent)
Commercial Search Intent
Another example of popular search intents is Local Search Intent.
The main user search intentions can be listed as follows. So what exactly do these search intentions mean? If we need to explain these search intentions with an example, what should we use to explain them? If you are ready, let's get started now.
Informational Intent
Intention to obtain information: If users find the topic they need and the solution they are looking for in a search engine, they search with the intention to obtain information. In general, the intention to obtain indonesia mobile phone numbers database information is questioned with questions such as "what, why, who, how".
Information intent queries usually include featured snippets at the beginning of the query.
intention-to-acquire-information
Informational Intent Examples
The intention to obtain information answers the questions that are commonly asked, as we explained in the definition. To complete with examples:
What is the population of Istanbul?
Give information about NASA's Mars exploration.
What are the symptoms of Covid-19?
How to prevent forest fires?
What are human rights?
Give information about Leonardo da Vinci's Mona Lisa painting.
What are the best books for children?
What are the popular dishes in India?
What is the Big Bang Theory and how does it work?
How to do yoga at home?
The examples you see above can be listed among the sentences that contain the intention to obtain information.
Navigational Intent
Navigational intent is a search with clear content. If we need to explain the difference with information retrieval, users perform this search when they want to directly access a specific site, platform or query. However, in the information retrieval intent, searches are made to learn more about a certain concept.
navigation-intent
Navigational Intent Examples
Examples of navigation intentions can be listed as follows.
Apple Store
CNN
Weather
Bank of America
Flight Tracker
Picture Gallery
Headlines of the Day
Online Banking
Video Game News
Purchase Intent (Transactional Intent)
Purchase intention is the stage where users are sure about the products they want to buy and will make a conversion. Phrases such as “buy” are usually used in purchase intention. At the same time, purchasing intention can be triggered by directly typing the product name and models without using the purchase phrase.
purchase-intent
Transactional Intent Examples
Purchase intent search queries can be exemplified as follows:
iPhone 13 Pro price
Best smart TVs
Nike sneakers discounts
Home Decor Stores
Best fighting games 2023
Buy a watch
Where can I get the cheapest flight ticket?
Digital camera comparison
Commercial Search Intent
Commercial search intent can be considered the stage just before purchasing. It can be exemplified as searches such as wanting to do research, examining preliminary reviews, reading comments. Commercial search intent can often be confused with purchasing intent.
Users generally conduct research on features, prices, advantages and disadvantages when they intend to make a commercial search, while users generally conduct searches that will allow them to make faster decisions and keep browsing to a minimum and conversion to a maximum when they intend to purchase.
commercial-search-intent
Commercial Search Intent Examples
We think that you can understand the differences between commercial search intent and purchase intent more easily with examples. Here are the examples:
Best smartphones 2023
Home furniture discounts
Digital camera reviews and comparisons
Where can I find the cheapest flights?
Best web hosting companies
Watch brands and models
Discounts on home care products
Apart from these four main search intents, there is another type of search intent that we would like you to know about.
Local Search Intent
Local search intent is the search made by users searching for geographical locations, searching for places and searching with information receivers. Such searches usually include information such as location, city or are made with the aim of obtaining this information.
Local SEO and local intent (local search) , which local services and businesses should pay particular attention to, are closely linked to each other.
local-search-intent
Local Search Intent Examples
Restaurants Istanbul
Nearest pharmacy
Hairdressers Ankara
Los Angeles hotels
Nearby gyms
Cinema sessions in Izmir
Florists Antalya
Auto repair shop Istanbul
Medical centers Izmir
Pharmacy opening hours
Four primary search intents and one additional search intent will help you optimize online content.
You can also use these search intentions as a basis to optimize your own site. You can have a successful optimization process. You can speed up your processes by contacting an SEO agency .