In this article, I will explain how you can use artificial intelligence to increase engagement by creating effective and engaging video content. I will talk about 10 ways to enrich your video content, from personalized video content with AI support to real-time translations. Let's examine 10 ways to mobilize your audience with your video content.
Personalized Recommendations
Using artificial intelligence algorithms, personalized video content is recommended based on viewers’ viewing history and preferences. Personalized recommendations keep viewers’ attention high. You can use artificial intelligence to improve user interaction, viewing time, and user experience.
An example of this is YouTube’s recommendation overseas chinese in europe data algorithm . YouTube’s algorithm analyzes the user’s viewing history and searches to suggest additional videos that might be of interest, thus keeping users on the platform and encouraging them to watch more content. Also, if you need help on how to optimize your videos on YouTube, you can check out this article !
Source: YouTube Official Blog
You can use YouTube’s API for personalized recommendations, or use recommendation algorithms in programming languages like Python with libraries like Surprise or LightFM .
Automatic Video Editing
Video editing is a time-consuming task. Automatic video editing is the use of artificial intelligence tools and algorithms to streamline the video post-production process. With these tools and algorithms, you can automatically trim, cut, and edit videos. You can also add video effects and improve video quality.
For example, Magisto is an AI-powered video editing tool affiliated with Vimeo. The tool uses machine learning to edit videos. Magisto can analyze long content, select the best moments, and make transitions accordingly. It also selects music that is appropriate for the content. Another example, Adobe Premiere Pro , offers AI features like “Automatic Reframing” to adjust video compositions for different dimensions.
Using AI-powered tools in video editing prevents you from wasting time and allows you to produce content quickly. Tools that use AI create a layout that suits your brand identity. In addition, it makes things easier for people who don't have much knowledge about video editing.
Dynamic Content Generation
Dynamic content generation with artificial intelligence is creating video content based on various factors such as viewer interaction, real-time data, and personal information. In this way, videos become engaging and personalized.
Lumen5 is an AI-powered platform that turns articles, blog posts, and other text content into engaging videos. After users enter the text content they want to turn into a video, the AI identifies the important parts, finds the relevant visuals, and turns them into a clip. It also selects the appropriate music for these clips.
For dynamic content generation, you can use artificial intelligence models such as TensorFlow or PyTorch . These models can be designed to analyze user data and create video content accordingly.
With dynamic content production, viewers can be provided with a personalized experience by offering more relevant and engaging content. By allowing real-time interactions in video content, viewer interest is increased. In addition, dynamic content production with artificial intelligence provides efficiency by reducing your manual applications.
Real Time Language Translation
Real-time language translation in video content is the use of AI-powered tools to translate spoken words or subtitles in a live video stream from one language to another.
For example, TED Talks, known for its educational and inspiring talks, uses real-time language translation to deliver its content to a global audience. TED Talks offers multiple subtitle options for its videos, allowing viewers to watch the video in the language of their choice. To do this, you can click on the settings in a TED Talks video and select the language you want. Once you’ve made your selection, you can start watching the video in the language of your choice. TED Talks uses artificial intelligence to provide accurate real-time language translation.
For real-time language translation, you can use platforms like Google Cloud Speech-to-Text and IBM Watson Language Translator .
By using AI for real-time language translation, you can reach a global audience and increase viewer engagement with your content.
Interactive Elements
Interactive elements in video content allow the viewer to interact directly with the video. Clickable features, annotations, and overlays are used for this purpose. This increases viewer interaction and participation.
For example, in a video prepared for Honda, the Honda Civic was intended to be both a great family car and a great getaway vehicle. The video prepared with WIREWAX is called "The Other Side" and allows the car user to experience two separate realities at the same time. When you hold down the "R" key while watching the video, you enter an alternate reality. The reason for pressing the R key is a reference to Honda's then-new model, the Civic Type R. During the time this video was published, viewers spent approximately 3 minutes watching the video and Honda Civic's website traffic doubled.
In addition to YouTube, video platforms such as WIREWAX, which is now connected to Vimeo, can be used to create interactive elements in video content.
With interactive elements, viewers can be more engaged with the content. Viewers interacting with video content helps collect data on feedback and preferences.
Automatic Transcription and Subtitling
Automatic transcription of video content is the use of AI-powered tools to convert words and sounds within a video into written text in the form of subtitles or titles, making the video content more accessible and SEO-friendly.
Coursera is an educational platform that uses automatic transcription to add subtitles to video lectures using Speech Recognition (ASR) technology, making course content accessible to non-native English speakers and hearing impaired individuals.
For automatic transcription, you can use Rev.com , Sonix or Google Speech-to-Text tools. Besides, HiChatbot is an AI-powered chatbot that allows you to answer your questions about YouTube videos. With the tool, you can learn the summary, keywords and more about any YouTube video you want.
With automatic transcription, accessibility for many users increases, indexing by search engines is ensured, SEO is improved, and viewer experience can be improved.
Sentiment Analysis
Sentiment analysis in video content is the use of artificial intelligence to detect and interpret tones of voice and facial expressions in order to measure the emotional responses of viewers. Sentiment analysis allows interpretations to be made about what emotions the video content evokes in the viewer and the content can be adapted accordingly.
For example, Realeyes is a company that specializes in sentiment analysis in the advertising industry. The company uses artificial intelligence and facial recognition technology to measure viewers’ emotional responses while watching an ad. Realeyes collects video data that includes recordings of viewers watching content via webcams, mobile devices, or in-person sessions. The algorithm used by the company identifies facial features such as eyes, eyebrows, mouth, and nose in the video and identifies facial expressions and emotions.
For sentiment analysis, you can use AI-powered tools like Affectiva , Microsoft Azure Cognitive Services Emotion API , and IBM Watson Tone Analyzer . This way, you can detect emotions in videos and adapt your content accordingly.
Automatic Thumbnail Creation
Automatic thumbnail generation is the use of AI technology to analyze video content and create relevant thumbnails. These images are used as the cover image of the video, enticing viewers to watch and click.
Netflix uses AI to personalize the thumbnails displayed for content based on user preferences. The platform analyzes viewing history, genre preferences, and interactions with AI. It then dynamically creates thumbnails for movies, series, and TV shows that are relevant to the user. The thumbnails highlight specific actors, scenes, and elements that are relevant to their interests.
