ActiveCampaign used to be an email marketing tool, but over time, it has evolved into a comprehensive suite of omnichannel tools. It’s currently an email tool in addition to having features like SMS and site messages that help businesses efficiently manage their sales and marketing pipelines and customer support workflows.
However, ActiveCampaign isn’t the perfect email marketing platform for everyone.
For example, it doesn’t have a free plan, and many of its more affordable plans lack essential email marketing features.
So is ActiveCampaign really worth it?
In this ActiveCampaign review, I’ll cover all the details you need to know about this email marketing software product — including ActiveCampaign’s pricing, key features, and limitations.
And if you’re having second thoughts about the ActiveCampaign email service, I’ll also highlight a powerful email tool that’s a great alternative to ActiveCampaign.
This ActiveCampaign Review Contains:
What is ActiveCampaign?
ActiveCampaign Features
Three Key Benefits of ActiveCampaign
ActiveCampaign Pricing
Four Major Limitations of ActiveCampaign
How to Deal with These Limitations Using an ActiveCampaign Alternative
Let’s jump in.
What Is ActiveCampaign?
ActiveCampaign is a Chicago-based company that provides email marketing and automation, sales, and customer service solutions for businesses.
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What can ActiveCampaign do for you?
ActiveCampaign is a useful marketing automation tool that can handle your email marketing, sales automation, and customer service needs. It also helps you automate email workflows to complete tasks more efficiently.
The ActiveCampaign team defines the software as a Customer Experience india phone number library Automation (CAX) platform — which means ideally, you should use this automation tool to boost your customer’s experience.
Some of the crucial ActiveCampaign features include marketing automation, email segmentation, and predictive email sending based on machine learning. These features let you deliver personalized email marketing messages to help boost your email deliverability rate.
ActiveCampaign also allows you to communicate across other marketing channels like chat, text, and social media sites such as Facebook.
The ActiveCampaign app, available for iOS and Android devices, helps you handle Customer Relationship Management data and track customer activity on the go.
Is ActiveCampaign a CRM?
