Companies that use a brand book are often much more successful than others, due to the information about themselves that they share with a target audience eager to strengthen loyalty ties with their suppliers, which translates into trust in the brand. Let's analyze its concept, its importance and the techniques to create it.
What is a brand book?
It is a guide or manual used to establish the corporate identity of a brand through a series of elements set out there, such as the history of the impacts of overseas chinese consumers in uk company, its mission, vision, values , objectives, visual and verbal identity , among others. It means that more than a manual, it is the compass that guides the perception of a brand. The brand book represents the first link towards exceptional brand management.
How to create a brand book?
The process for creating a brand book does not follow a specific pattern, however, to define consistency in brand communication we can state some elements that must be taken into account for its effectiveness:
Put the history of the company
Include a brief overview of the brand's beginnings and its founders in the brand book. This element generates interest and context.
Strengthens the mission and vision of the organization
If you choose to concisely define the company's mission and vision, you will be helping to identify the brand.
Highlight the company's values
Elements such as values define the personality and ethics of the company. Give them a special space in the brand book and, based on them, establish standards of behavior.
Determine the visual identity
Detail the logo, color palette, fonts and photography style for consistent visual use. This will allow immediate visual identification by staff as well as customers, suppliers and distributors.
Create a verbal identity
Consider tone of voice and messaging to achieve effective communication aligned with the company's external factors.
Create official brand material
It is considered especially important to take care of the use of the logo on cards, envelopes, brochures, among others, and to ensure that they are displayed correctly, with appropriate colors and sizes; their distortion could cause negative effects on brand recognition .
Make contact information available
At the end of the Brand Book, include contact forms such as social media, phone numbers and website to facilitate communication between the interested audience and your company.
Importance of the brand book
This instrument is of great importance when establishing a distinctive corporate identity. It helps to reinforce the graphic image and the organizational culture, essential objectives for achieving a satisfactory positioning in the market. Another of its basic functions is that companies can save time on presentations and at the same time, it guarantees coherence in visual communication.
Creating a brand book is essential to consolidate a strong and coherent brand. At Econsultoria, with our expert approach to digital marketing, we highlight the importance of this manual. Ready to boost your company's identity? Contact us at 668 885 955 and discover how we can help you stand out in the competitive digital world.
