Think They Need Most To Get

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But Tread Cautiously. Only % Of Marketers Say Their Key Audience Prefers Video Over Other Content Types. Almost Half (%) Say Their Audience Consumes Videos But Doesn’t Seem To Prefer Them Over Other Content Types. One In Five Marketers Say They’re Unsure About The Audience’s Preference, And % Say Their Audience Prefers Other Content Types To Video.

Video Effectiveness: Organizations Have A Long Way To Goonly % Of macedonia phone number library Marketers Say Their Organization Uses Existing Videos To Their Full Potential. Sixty-three Percent Say Not Yet, But They’re Getting There. But The Group Saying Their Organization Has A Long Way To Go Grew To % This Year From % In Only % Of Marketers Say The Results From Videos Exceed Their Expectations (Compared With % In ).



Most (%) Say The Results Meet Their Expectations, While % Say They Saw Below-average Results.what Do Marketers Better Results? Sixty Percent Say They Need A Video Strategy (Same As In ). Less Than Half Cite Other Needs:more Budget (%)more Human Resources (%)better Distribution (%)better On-camera Talent, Including Subject Matter Expert Participation (%)better Measurement (%)more Training On Best Practices (%)better Equipment/production, Editing Tools (%)better Quality Videos (%)click To Enlarge“it’s Alarming To See So Few Marketers Reporting Above-average Results.