How to increase brand awareness in the office furniture market?
Posted: Mon Dec 09, 2024 7:08 am
- How to effectively communicate the brand to the dealer network?
- How to differentiate yourself in the flood of office furniture and expand the perception of a commercially successful brand?
- How to engage online in communication in the very traditional segment of dealer sales?
These four main topics were the brief for creating a new strategy, which after five years resulted in the opening of a new, modern showroom (we write about it in detail here).
Audiovisual predator
At the beginning of the cooperation, we analyzed france telemarketing the situation on the office furniture market and decided to send new and unusual information to the very conservative B2B segment about the fact that Interier Říčany is a traditional and strong brand on the dealer sales market . Completely unusual for this industry, Vladimír Borovička, Chairman of the Board of Directors and Director of Dealer Sales, took on the role of the "main star" in the video content.
In short videos from 2017-2018, he presented individual lines of office furniture, their uses, and possible solutions for a given space.
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The videos, which we sent primarily to the dealer network through regular newsletters , were an unexpected success. Vladimír Borovička, thanks to his presentation on LinkedIn, became so visible that some of the messages from the unique videos are still circulating among the brand's dealers to this day.
Personal and corporate marketing combined into one whole were a very effective element at the beginning of the entire "new" communication of Interier Říčany.
" We have over a hundred dealers across the country. And because I wanted to talk to everyone and it was not in my power to visit the entire dealer network in person, I decided to send personal videos to our network. I have been working in the group for more than ten years, everyone knows what and how we have built... and we are still building. So it was logical to combine my personal brand "Vláďa z Interíeru Říčany" with the presentation of individual lines of office furniture. And it was an incredible success ," describes the main actor of several dozen videos.
- How to differentiate yourself in the flood of office furniture and expand the perception of a commercially successful brand?
- How to engage online in communication in the very traditional segment of dealer sales?
These four main topics were the brief for creating a new strategy, which after five years resulted in the opening of a new, modern showroom (we write about it in detail here).
Audiovisual predator
At the beginning of the cooperation, we analyzed france telemarketing the situation on the office furniture market and decided to send new and unusual information to the very conservative B2B segment about the fact that Interier Říčany is a traditional and strong brand on the dealer sales market . Completely unusual for this industry, Vladimír Borovička, Chairman of the Board of Directors and Director of Dealer Sales, took on the role of the "main star" in the video content.
In short videos from 2017-2018, he presented individual lines of office furniture, their uses, and possible solutions for a given space.
Click 'I agree' to enable Youtube
Cookie Policy
I agree
The videos, which we sent primarily to the dealer network through regular newsletters , were an unexpected success. Vladimír Borovička, thanks to his presentation on LinkedIn, became so visible that some of the messages from the unique videos are still circulating among the brand's dealers to this day.
Personal and corporate marketing combined into one whole were a very effective element at the beginning of the entire "new" communication of Interier Říčany.
" We have over a hundred dealers across the country. And because I wanted to talk to everyone and it was not in my power to visit the entire dealer network in person, I decided to send personal videos to our network. I have been working in the group for more than ten years, everyone knows what and how we have built... and we are still building. So it was logical to combine my personal brand "Vláďa z Interíeru Říčany" with the presentation of individual lines of office furniture. And it was an incredible success ," describes the main actor of several dozen videos.