New colors, same service .
Posted: Mon Dec 09, 2024 7:24 am
The importance of colours in marketing is very high. There are studies contrasted by sectors that can be consulted on the Internet, marketing experts who give lectures solely on colours... and even at university there are subjects such as Marketing Techniques, which base part of the programme on the application of colours to marketing actions. We have proceeded to a renewal of the overseas chinese in worldwide phone number data corporate colours. The introduction of orange is due to the concepts associated with this colour: success, creativity , enthusiasm, attraction , determination, etc. Although it is true that all colours can have a positive effect, orange has a special force.
El Economista, Jazztel, Orange, ING... there are many "young" brands that opt for this colour as a symbol of identity. The colour orange easily attracts attention, indicates simplicity or accessibility and we understand that it combines very well with the colour blue which transmits authority, knowledge, reliability, tradition or responsibility. In heraldry, orange symbolises resistance and strength. The introduction of orange is framed in the creation of a new information brochure for our potential clients. The online part is very important, but a good part of the clients are on the street. They are the ones who need more help to make the step from the "real" world to the online world.
The orange color can make an expensive product seem more accessible , and that interests us. Risky? Any change is risky. Before making the changes we have done a small survey with people outside the company and with "acquaintances and family". The results were favorable in recognition and personal "taste". A couple of freelancers we have worked with have asked us if there was any company in the sector that uses these colors, and the truth is that there probably is, but we don't know any.
El Economista, Jazztel, Orange, ING... there are many "young" brands that opt for this colour as a symbol of identity. The colour orange easily attracts attention, indicates simplicity or accessibility and we understand that it combines very well with the colour blue which transmits authority, knowledge, reliability, tradition or responsibility. In heraldry, orange symbolises resistance and strength. The introduction of orange is framed in the creation of a new information brochure for our potential clients. The online part is very important, but a good part of the clients are on the street. They are the ones who need more help to make the step from the "real" world to the online world.
The orange color can make an expensive product seem more accessible , and that interests us. Risky? Any change is risky. Before making the changes we have done a small survey with people outside the company and with "acquaintances and family". The results were favorable in recognition and personal "taste". A couple of freelancers we have worked with have asked us if there was any company in the sector that uses these colors, and the truth is that there probably is, but we don't know any.