Inbound email marketing saves you time and effort with your target audience. Since the strategy only follows the most suitable audience, you get more positive feedback (in the form of high customer conversion rates) compared to general purpose marketing strategies.
In other words, you bahamas phone numbers don’t have to spend as much as you normally would when you use lead magnets to attract new customers.
2. Very effective in promoting brand awareness.
One way inbound email marketing differs from outbound email marketing is by focusing on the brand rather than just the products and services on the tray.
Potential customers are thus allowed to look beyond the product and service shelves into the why and how of their business and operations.
This will help speed up the average customer’s time to trust a business because they know what drives the business.
Since inbound email marketing helps your customers trust your business, it becomes easier to build long-term relationships with these customers.
Useful information contained in inbound business emails will gradually nurture new leads and prospects, engage existing and new customers, and generally drive customer satisfaction and loyalty.
4. If used well, it can generate more direct profit than other marketing channels.
Even though inbound emails are not general purpose emails, they are still very effective at capturing new sales opportunities.
According to Statista, in 2019 the number of active email users worldwide increased from 3.7 billion to approximately 3.9 billion.
This number is expected to grow to around 4.3 billion by 2023, adding 400 million new online email users in just four short years. Imagine the proportion of this population that would want your products and services.
So, if used well, inbound email marketing can be financially profitable, especially when the emails are targeted to specific customers, as in the previous example of Mobili-Tea, a treatment and exercise plan for seniors.
