Business Read Also: What is Outdoor ghana telemarketing Advertising: A Detailed Guide to Creating a Successful Campaign Conversion Rate To evaluate the effectiveness of conversion marketing, conversion rate is used. For example, a company sells fans. To this end, she organized an exhibition to present the new model and talk about its advantages. After the exhibition, visitors have the opportunity to purchase new products. The ratio of the total number of visitors to an exhibition to the number of fans who purchased it after the exhibition is called the conversion rate.
This indicator is affected by several factors: the seasonality of the business, the number of similar offers on the market, the quality of the website, page loading speed, the ease of paying for the order. Conversion rate analysis of development methods To improve the conversion rate, it is necessary to analyze the development methods. Step-by-step: Determine the causes of negative demand (for this they conduct surveys and compile statistics). Eliminate the sources of negative reactions from your target audience: change packaging, adjust advertising, improve customer service.
Find a way to engage with your audience. Provide potential buyers with comprehensive information about your products and provide easy access to it. Conversion Marketing Example A prominent example of conversion marketing is the work Toyota did after the launch of the Lexus brand. By launching the new brand, the company hopes to capture Mercedes' portion of the U.S. market and sell cars at high profits. At first they were considered sub-Mercedes.
To attract interest from more brand fans, Toyota has toned down the designs of more affordable models and launched an unprecedented promotion that trades in a new Lexus for a used Mercedes. With such a large-scale marketing initiative, the company is able to increase interest among its target audience and strengthen Lexus' position in the minds of buyers. Another example is the strategy chosen by vegetable oil producers.
