Lack of any type of personalization, especially using the subscribers’ first names;
Posted: Mon Dec 09, 2024 9:37 am
Include an emoji to make it sound more fun;
Instead of mentioning “1000s of items” mention a couple to help the reader picture it inside their head.
Send text campaigns in seconds. With Sender’s text messaging feature, you’ll get a free toll-free number, premade SMS templates, a human-friendly dashboard, and a 98%* open rate!
sms_campaign_sender
Start Your First Campaign
Special Offer SMS Campaign by Red Lobster
Red Lobster is a casual dining restaurant chain using SMS campaigns to announce special offers and deals to its customers. Here’s an example from their Father’s Day SMS campaign:
special_offer_sms_campaign_example
Image source: Red Lobster
What did we love about it?
Well-timed Father’s Day SMS campaign aimed at improving footfall;
The opening line is emotionally charged;
Specific offer, laid out well by simple messaging.
What could be improved?
Include a
, 
or 
emoji to make it sound more fun;
Instead of mentioning “1000s of items” mention a couple of specific top-selling products to help the reader picture it inside their head.
Black Friday SMS Campaign by Maud’s Coffee and Tea
Maud’s Coffee and Tea is a gourmet coffee and tea brand that uses SMS to promote special offers and holiday deals. The text message below is part of their Black Friday Cyber Monday (BFCM) marketing campaign:
black_friday_sms_campaign_example
Image source: Maud’s Coffee and Tea
What did we love about it?
Aptly chosen sender SMS ID;
Effective use of urgency to drive sales;
Concise, persuasive promotional copy;
Mention the coupon code in case someone wants to buy through their senegal phone numbers laptop or desktop;
What could be improved?
Lack of personalization makes the message seem generic;
New Year SMS Campaign by Domino’s Pizza
Domino’s has been using SMS as a channel for promoting their special deals for a long time. The SMS campaign below is from their New Year promotions and is a great example of how to hook the recipient with a value-packed offer:
new_years_sms_campaign_example
Image source: Domino’s Pizza
What did we love about it?
Simple and uncomplicated messaging;
An amazing offer (as always);
TCPA-compliant SMS message offering an easy opt-out option to subscribers;
What could be improved?
Using first name personalization could massively help make the above sound like a custom offer made just to the subscriber, and in turn, up the conversions;
Iconic Social Media Marketing Campaigns
Creating a highly engrossing social media marketing campaign is a great idea to increase reach and build a solid brand following. Contrary to the popular grapevine, social media advertising is far from dead. Here are some examples of social media marketing campaigns that you can learn from:
Ultrahuman’s Paid Twitter Advertisement
Ultrahuman Ring is a smart wearable that helps users monitor key health and wellness-related data points relating to movement, heart rate, body temperature, and sleep. Their Twitter ad below tries to introduce, if not sell, this product to what seems to be a cold audience.
paid_twitter_ad_example
Image source: Ultrahuman
What did we love about it?
Eye-catching video creative that captures your attention, even if only for a split second;
The mention of the word “PreOrder” makes it sound like an exclusive product with limited availability;
The copy is concise but states the most important benefits well.
What could be improved?
Twitter is big on emojis. Include one to get even better engagement.
Justin Welsh’s Powerful Personal Brand
Marketing campaigns are not just useful for promoting a business or a product. If you’re building a personal brand, you can also benefit a lot from social media marketing campaigns.
Take the example of Justin Welsh. He runs a one-man creator business (also called a “Solopreneur”) selling courses and consultation and uses Twitter for marketing his offering. Take a look:
personal_brand_example
Instead of mentioning “1000s of items” mention a couple to help the reader picture it inside their head.
Send text campaigns in seconds. With Sender’s text messaging feature, you’ll get a free toll-free number, premade SMS templates, a human-friendly dashboard, and a 98%* open rate!
sms_campaign_sender
Start Your First Campaign
Special Offer SMS Campaign by Red Lobster
Red Lobster is a casual dining restaurant chain using SMS campaigns to announce special offers and deals to its customers. Here’s an example from their Father’s Day SMS campaign:
special_offer_sms_campaign_example
Image source: Red Lobster
What did we love about it?
Well-timed Father’s Day SMS campaign aimed at improving footfall;
The opening line is emotionally charged;
Specific offer, laid out well by simple messaging.
What could be improved?
Include a
, 
or 
emoji to make it sound more fun;Instead of mentioning “1000s of items” mention a couple of specific top-selling products to help the reader picture it inside their head.
Black Friday SMS Campaign by Maud’s Coffee and Tea
Maud’s Coffee and Tea is a gourmet coffee and tea brand that uses SMS to promote special offers and holiday deals. The text message below is part of their Black Friday Cyber Monday (BFCM) marketing campaign:
black_friday_sms_campaign_example
Image source: Maud’s Coffee and Tea
What did we love about it?
Aptly chosen sender SMS ID;
Effective use of urgency to drive sales;
Concise, persuasive promotional copy;
Mention the coupon code in case someone wants to buy through their senegal phone numbers laptop or desktop;
What could be improved?
Lack of personalization makes the message seem generic;
New Year SMS Campaign by Domino’s Pizza
Domino’s has been using SMS as a channel for promoting their special deals for a long time. The SMS campaign below is from their New Year promotions and is a great example of how to hook the recipient with a value-packed offer:
new_years_sms_campaign_example
Image source: Domino’s Pizza
What did we love about it?
Simple and uncomplicated messaging;
An amazing offer (as always);
TCPA-compliant SMS message offering an easy opt-out option to subscribers;
What could be improved?
Using first name personalization could massively help make the above sound like a custom offer made just to the subscriber, and in turn, up the conversions;
Iconic Social Media Marketing Campaigns
Creating a highly engrossing social media marketing campaign is a great idea to increase reach and build a solid brand following. Contrary to the popular grapevine, social media advertising is far from dead. Here are some examples of social media marketing campaigns that you can learn from:
Ultrahuman’s Paid Twitter Advertisement
Ultrahuman Ring is a smart wearable that helps users monitor key health and wellness-related data points relating to movement, heart rate, body temperature, and sleep. Their Twitter ad below tries to introduce, if not sell, this product to what seems to be a cold audience.
paid_twitter_ad_example
Image source: Ultrahuman
What did we love about it?
Eye-catching video creative that captures your attention, even if only for a split second;
The mention of the word “PreOrder” makes it sound like an exclusive product with limited availability;
The copy is concise but states the most important benefits well.
What could be improved?
Twitter is big on emojis. Include one to get even better engagement.
Justin Welsh’s Powerful Personal Brand
Marketing campaigns are not just useful for promoting a business or a product. If you’re building a personal brand, you can also benefit a lot from social media marketing campaigns.
Take the example of Justin Welsh. He runs a one-man creator business (also called a “Solopreneur”) selling courses and consultation and uses Twitter for marketing his offering. Take a look:
personal_brand_example