You’ll find a drop-down belarus phone numbers menu when using Poptin’s Shopify cart targeting feature so you can choose whether to show your popup to consumers who don’t match your criteria.
Offer discounts, free shipping, promotions, and even upsells. Growing your revenue is possible when you set the right rules for your pop-up recommendations.
7. Personal product recommendations
Product recommendations tailored to you are pretty powerful.
To provide meaningful recommendations tailored to specific customers’ needs and preferences, focus on their purchase history and searches. This increases the chance that shoppers will make a purchase.
Here is an example of a personal recommendation in the Famous Footwear online store:
Famous shoes
8. Similar product recommendations
Our next product suggestion example is a similar products popup. Chances are, if a customer is looking for a specific product, they will appreciate suggestions for other products because it shows them that there are options.
This is a great opportunity to recommend related products in case they are not satisfied with the one they are looking at.
Check out these dressing tips from Michael Kors:
Kors Michael
9. Combination offers
Bundle deals are collections of similar items and accessories sold as a set at a reduced cost. This can save customers money, keep them coming back, and increase their overall spend in your online store.
See what Amazon does:
Amazon
10. Email instructions
Email can be considered an extension of your ecommerce marketing because you can recommend products in the same way you would on your website. Different users will respond to tailored emails in different ways.
A site visitor might be very interested in a certain product, in which case you can create a customized email marketing campaign to encourage him or her to make a purchase.
Here is a product recommendation email from American Swiss:
Swiss American
13. Facebook recommendations
Social media is a powerful tool for promoting your products and delivering personalized recommendations based on consumer data collected by Facebook. The truth is, your target audience is likely spending a lot of time on these social media channels.
In fact, according to Facebook’s 2022 report, 1.96 billion people use the platform every day, giving you the opportunity to drive sales through product recommendations.
12. Small cart
Another way to introduce more products is by adding a slide-in for product introductions to your mini-cart pop-up. This mini-cart gives your customers a quick and easy way to see their cart, instead of being taken to a cart page.
To encourage customers to add accessories or related items to their mini-cart, you might include specific instructions.
Macy's Toddler Stroller Recommendations:
Macy's
13. Advice: “Don’t forget”
Since the buyer has already made up their mind about what they want to buy, it’s important to advertise comparable products on the cart or checkout page .
However, it is worth showing off some of the less expensive, related products and accessories. Consumers will be more willing to add cheaper, related accessories to their high-value purchases than to purchase other, more expensive products.
Amazon suggests related products on the checkout page to help customers find additional products they want.
Amazon
14. Recommend frequently purchased products.
Recommending frequently purchased items together is an effective reselling strategy .
Before you use this strategy, you need to analyze the cumulative purchases your customers are likely to make.
Do they buy two or three skincare products from the same product line or do they often pair a dress with a pair of shoes?
With this knowledge, you can effectively introduce your products and increase your sales.
Amazon uses this technique effectively to help customers find relevant items.
