The new Agcom rules for influencers with more than 1 million followers
Posted: Tue Dec 10, 2024 5:42 am
Following recent news events and the investigation involving Chiara Ferragni , Agcom (the Italian Communications Authority) has approved new guidelines for Celebrities who generate reactions on at least 2% of published content.
If approved, these guidelines will bring influencers into line with television and radio media, thus enforcing the rules contained in the Consolidated Law on Audiovisual Media Services .
In particular, there is talk of stricter rules regarding corporate transparency, advertising and the protection of minors .
Transparency and clarity in communication are the cornerstones of the new Agcom rules for influencers with over 1 million followers.
These digital creators will have to clearly disclose any partnerships and advertised content, including the sponsor.
A violation entails heavy fines : up to 250 thousand mexico whatsapp shopping data euros in case of non-compliance with transparency and up to 600 thousand for content that does not protect minors.
Want to learn more about social media ads ? Read also:
TikTok Ads: Everything You Need to Know About Advertising on TikTok
Meta Ads: Create Sponsored Campaigns on Facebook and Instagram
Professional LinkedIn Ads Campaigns: Working on Audiences, Budgets and Ads
Creating an Instagram Ads Campaign Effectively, Step by Step
20. Website
If you have a professional, well-indexed SEO website , write a news item about the event – using relevant keywords.
So when people search for an event on the search engine you will have a better chance of appearing in their results.
21. Landing page
Finally, you can invest in creating a landing page dedicated to the event. You can customize it by inserting all the necessary information (dates, times, photos) and – in the case of a business event (such as the opening of a new store or a gym) – you can also add a call to action to generate leads .
How? By inviting people to leave their email in exchange for a discount on a purchase or subscription to a service. It will be useful for your future marketing strategies.
If approved, these guidelines will bring influencers into line with television and radio media, thus enforcing the rules contained in the Consolidated Law on Audiovisual Media Services .
In particular, there is talk of stricter rules regarding corporate transparency, advertising and the protection of minors .
Transparency and clarity in communication are the cornerstones of the new Agcom rules for influencers with over 1 million followers.
These digital creators will have to clearly disclose any partnerships and advertised content, including the sponsor.
A violation entails heavy fines : up to 250 thousand mexico whatsapp shopping data euros in case of non-compliance with transparency and up to 600 thousand for content that does not protect minors.
Want to learn more about social media ads ? Read also:
TikTok Ads: Everything You Need to Know About Advertising on TikTok
Meta Ads: Create Sponsored Campaigns on Facebook and Instagram
Professional LinkedIn Ads Campaigns: Working on Audiences, Budgets and Ads
Creating an Instagram Ads Campaign Effectively, Step by Step
20. Website
If you have a professional, well-indexed SEO website , write a news item about the event – using relevant keywords.
So when people search for an event on the search engine you will have a better chance of appearing in their results.
21. Landing page
Finally, you can invest in creating a landing page dedicated to the event. You can customize it by inserting all the necessary information (dates, times, photos) and – in the case of a business event (such as the opening of a new store or a gym) – you can also add a call to action to generate leads .
How? By inviting people to leave their email in exchange for a discount on a purchase or subscription to a service. It will be useful for your future marketing strategies.