How to Position Yourself in Google’s “People Also Ask” Box (PAA Box – People Also Ask)
Posted: Tue Dec 10, 2024 6:05 am
This is what Google tries to do, through its search engine results pages (SERP): that is,accurately interpret user needs and provide “the best results”, offering the user content that is consistent with what he or she has searched for, suggesting many websites where information can be obtained.
If you want to learn more about how to choose the right keywords for your SEO articles, we talked about it in this article .
Among the various boxes and snippets that Google uses to compose search results, there is also the very useful “people also asked”, PAA – People Also Ask .
Here you can find a selection of the most frequent requests made by users on the search engine, in order to simplify and refine searches, making them easier and more comfortable.
This is an area with a variable click rate by users (according to studies between 3 and 13%), because it anticipates further doubts and related searches by users.
Before going into more detail about how this Google netherlands whatsapp number data information box works, we need to explain a little better what the Google SERP is and how it works.
Summary [ hide ]
1 Serp Google, what is it?
2 The “people also asked” box
3 How to try to get your web pages into the “people also asked” box
3.1 Check out the frequently asked questions in your industry
3.2 Respond effectively to users' interests
3.3 Adapt existing content to user interests
4 Benefits of Using the “People Also Asked” Box
4.1 Greater visibility
4.2 Drive future content creation
Google Serp, what is it?
The Serp , whose acronym derives from “ Search Engine Result Page ”, is the page that appears after typing a keyword into a search engine like Google and which shows results relevant to the searches, questions and requests made by the user.

Google identifies the keywords typed by the person in the query (or search) phase and through these it shows the user all those sites, information or products that potentially fall within his/her interest.
For each page related to the search performed, Google provides approximately ten links, but potentially also images, videos, ready answers, products, results from Google Maps, information boxes...
If you want to learn more about how to choose the right keywords for your SEO articles, we talked about it in this article .
Among the various boxes and snippets that Google uses to compose search results, there is also the very useful “people also asked”, PAA – People Also Ask .
Here you can find a selection of the most frequent requests made by users on the search engine, in order to simplify and refine searches, making them easier and more comfortable.
This is an area with a variable click rate by users (according to studies between 3 and 13%), because it anticipates further doubts and related searches by users.
Before going into more detail about how this Google netherlands whatsapp number data information box works, we need to explain a little better what the Google SERP is and how it works.
Summary [ hide ]
1 Serp Google, what is it?
2 The “people also asked” box
3 How to try to get your web pages into the “people also asked” box
3.1 Check out the frequently asked questions in your industry
3.2 Respond effectively to users' interests
3.3 Adapt existing content to user interests
4 Benefits of Using the “People Also Asked” Box
4.1 Greater visibility
4.2 Drive future content creation
Google Serp, what is it?
The Serp , whose acronym derives from “ Search Engine Result Page ”, is the page that appears after typing a keyword into a search engine like Google and which shows results relevant to the searches, questions and requests made by the user.

Google identifies the keywords typed by the person in the query (or search) phase and through these it shows the user all those sites, information or products that potentially fall within his/her interest.
For each page related to the search performed, Google provides approximately ten links, but potentially also images, videos, ready answers, products, results from Google Maps, information boxes...