Craft A Clear Messagedevelop A

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Treat Communication As A Process, Not A Projectany Innovative Content Strategy Requires Proactive Communication And Activation. What Does That Look Like? At A High Level, Start With These Four Steps – With The Last Step As The Real Key. Identify The Stakeholders And The Wifm (What’s In It For Me)as You Roll Out A New Innovative Change, Identify All The Stakeholders. Include Not Just The Ones Directly Affected By The Change But The Ones Whose Lack Of Direct Knowledge About It Could Affect Its Success.


Then, Segment These Stakeholders By Their Role In The Organization philippines phone number resource And Level Of Involvement In The Innovation. Clear And Concise Message That Explains The Change, How It Will Work, The Impact On The Organization, And, Most Importantly, The Impact On Them. Create A Two-way Dialogueencourage Feedback And Questions From People Throughout The Organization. Use That To Inform Your Communication Plan So The New Project Integrates With Their Plans Or Needs. Monitor Progress And, Most Importantly, Keep It Up For The Long Haulcontinuously Monitor The Effectiveness Of Your Communication And Collaboration Plan.



Adjust It As Needed. Use Metrics, Such As Employee Engagement Survey Results, Feedback From Change Champions, And Adoption Rates, To Assess The Success Of The Communication Plan. Finally, And Most Importantly, Build That Internal Communication Work Into The Content Strategy Process Rather Than Evaluate It Only At The End Of The Project. At This Point, You Might Think, “hey, Wait A Minute. If This Is The Recommended Approach You Took With Your Financial Services Client Five Years Ago, Why Didn’t It Stick? Why Were The Other Teams Unaware Of The Successful Content Strategy?”great Questio