Page 1 of 1

How to Get Trusted Store Certification for Your Online Store

Posted: Tue Dec 10, 2024 7:23 am
by simahosain098
The first step you need to take, to get certified, is to go to Google Merchant Center and register (registration takes a few minutes); this way you can advertise on Google Shopping.

In addition to this, you will need to have a Google Ads account, in order to publish ads in the SERP.

Ps Make sure you enter the same domain in both platforms. Also, if you want to check for previous reviews on Merchant, you can access this URL:

google.com/shopping/ratings/account/lookup?q=example.com (replacing) “ example.com ” with your site’s domain.

Among the various programs you can choose from in the Merchant Center, you will need to select “ Enable ” under “Customer Reviews”.

You will then have to accept the terms and conditions, which we recommend you read to avoid surprises.

After that, you will be sent a code for your site, with a wizard to install it.

How does certification work?
The general operation is as follows: when a customer new zealand whatsapp mobile phone number list purchases, they are given a survey to express their opinion. Finally, after accumulating various feedbacks, Google will make the final decision whether the e-commerce can receive the “trusted store” badge.

The e-commerce must have obtained at least 100 reviews in the last 12 months, with a rating between 3.5 and 5 stars. Reviews obtained on other platforms are also valid and, obviously, those left on Google.

However, it is possible that the procedure may take 6 – 8 weeks, so it is normal not to see the reviews published immediately.

Image

Where do Google Trusted Store program stars and reviews appear?
With the Google Trusted Store badge, we actually give Google the ability to scan reviews. The search engine itself will autonomously decide where and when to display them.

For example, there will not always be a guarantee that the stars will be consistently displayed in all Google Ads that may be active for that particular e-commerce site.

In any case, when they are shown, stars may appear (always in activated Google Ads, never in organic results) under the page name.

If you are interested in the topic of e-commerce, read these other articles on our blog .