How to create a marketing strategy that will win over your customers on Valentine's Day?
Posted: Tue Dec 10, 2024 7:44 am
There are many dates marked in red for e-commerce and online stores that cannot be ignored, as they mean an increase in their sales. Black Friday, Mother's Day, Father's Day, Three Kings' Day or even Valentine's Day are some of them .
If you notice, as an e-commerce or online store you live in a myriad of campaigns. In January, the Christmas campaign ends and links up with Valentine's Day. From Valentine's Day you move on to Sant Jordi, from Sant Jordi to the summer campaign, from Summer to the back-to-school campaign, from back-to-school to Chestnut Festival and Halloween, and from Chestnut Festival and Halloween back to Christmas. This is the cycle of stores, this is your reality, and for this, you have to be prepared.
But in this article, we are going to focus on Valentine's Day, which is just around the corner. At Ipanema, we want you to succeed with all your campaigns and win the hearts of your customers . For this reason, we give you some tips that will help you win the hearts of your customers on this special day.
How to create a marketing campaign that will win people’s hearts?
Have you ever created a Valentine's Day campaign? Or is it your first time? Whatever your situation, in this article we will try to help you answer all your questions.
Where do I start?
Before starting any campaign you need a plan , that is, to establish what objectives you want to achieve, for what purpose and how you will do it. Obviously, the main objective is to increase your sales, however, this is not enough. You need to take into account:
What type of campaign will it be: social media, television advertising, emailing with iraq telegram data offers, advertising on a website…
What budget do you have?
How long will the campaign last?
What audience are you targeting?
Among many other questions that may arise, and that you must be able to answer in order to carry out the campaign.
Once you have defined the marketing plan or strategic plan that you are going to follow, it is time to start developing the campaign. But where?
If you've run out of ideas or it's your first time running a campaign for your e-commerce, it's best to look for examples from other companies that sell products or services similar to yours , so you can get ideas and start with your own. Be careful, never imitate or copy other people's campaigns, as this can backfire on
If you notice, as an e-commerce or online store you live in a myriad of campaigns. In January, the Christmas campaign ends and links up with Valentine's Day. From Valentine's Day you move on to Sant Jordi, from Sant Jordi to the summer campaign, from Summer to the back-to-school campaign, from back-to-school to Chestnut Festival and Halloween, and from Chestnut Festival and Halloween back to Christmas. This is the cycle of stores, this is your reality, and for this, you have to be prepared.
But in this article, we are going to focus on Valentine's Day, which is just around the corner. At Ipanema, we want you to succeed with all your campaigns and win the hearts of your customers . For this reason, we give you some tips that will help you win the hearts of your customers on this special day.
How to create a marketing campaign that will win people’s hearts?
Have you ever created a Valentine's Day campaign? Or is it your first time? Whatever your situation, in this article we will try to help you answer all your questions.
Where do I start?
Before starting any campaign you need a plan , that is, to establish what objectives you want to achieve, for what purpose and how you will do it. Obviously, the main objective is to increase your sales, however, this is not enough. You need to take into account:
What type of campaign will it be: social media, television advertising, emailing with iraq telegram data offers, advertising on a website…
What budget do you have?
How long will the campaign last?
What audience are you targeting?
Among many other questions that may arise, and that you must be able to answer in order to carry out the campaign.
Once you have defined the marketing plan or strategic plan that you are going to follow, it is time to start developing the campaign. But where?
If you've run out of ideas or it's your first time running a campaign for your e-commerce, it's best to look for examples from other companies that sell products or services similar to yours , so you can get ideas and start with your own. Be careful, never imitate or copy other people's campaigns, as this can backfire on