Think About It This Way: People Want To Watch Star Wars. They portugal phone number resource Don’t Necessarily Want To Find Your Marketing Content. So Conveying One Story Or Idea In Multiple Containers Gives You A Better Chance To Find An Audience. You’re Telling The Story Everywhere The Audience Is Rather Than Trying To Lure Them To One Piece On One Channel.people Aren’t Seeking Out Your Marketing #content, So Put It Wherever They Are, Says @robert_rose Via @cmicontent. Share On Xthere’s Another Reason To Avoid Starting With The Container Rather Than The Idea.
Organizations Need To Express A Lot Of Ideas. Some Are Small, And Some Are Big. If You Plan The Container First, You Might End Up Putting Small Ideas Into Big Containers And Vice Versa.how Many Times Have You Seen Full White Papers Dedicated To A Too-small Idea? On The Other Hand, I’ve Seen Many Ideas That Should Have Been Integrated Brand Campaigns Crammed Into A Single Blog Post. Why? Because Someone Thought, “we Need A Blog Post About This,” And Never Considered Whether It Could Turn Into More.
