Ecommerce marketing strategies to get your customers to spend more
Posted: Tue Dec 10, 2024 8:38 am
Although we feel comfortable with this definition, we don't always think about why we make the decisions we make.
The process of choice is complex. We are faced with countless decisions every day, and that is where the subconscious comes in.
Our brains are capable of perceiving millions of stimuli and making decisions in fractions of a second. Our brains are so complex that we do not consciously understand the reasons behind our decisions. And it turns out that many of the reasons that lead us to make decisions are not as reasonable as we think.
Emotional factors are used to influence behaviors.
The brain is good at taking shortcuts. This can be useful most of the time. If we have had a positive experience in a certain place in the past, the emotional moj phone number data imprint is likely to linger and we will return. On the other hand, if we have made a decision about something, our mind will reinforce this action, even inventing rational causes unrelated to how the process actually took place.
When we visit online stores, we often find ourselves buying things we had no intention of buying in the first place. You may have gone to a photography website to buy a camera and ended up buying a lens you had no intention of buying in the first place, or you may have wanted to buy a pair of shoes and ended up buying a matching bag… or you may have left with no intention of buying anything, only to return two days later with a firmer purchase resolve.
Let's see how to use all these elements intelligently to get our potential buyers to click.
Now that we have considered the factors that can influence our purchases, it is time to go shopping.
Online sales have evolved from simple e-commerce to a more complex environment that includes social networks.
It's been almost 40 years since the first online store (B2C) opened , and we've come a long way in overcoming our initial reluctance to enter credit card details on a website. Whether due to lack of time, price or convenience, we're using this service more and more. The shopping experience has improved a lot since then.
Marketing is all about providing consumers with tools that make it easier and richer to purchase products and services . I can find out if the staff at a hotel is helpful from reviews from other travelers; I can get a 360-degree view of an apartment I'm buying without leaving home; I can get book recommendations based on books I've previously purchased; or find out if a certain size of pants will fit me before I try them on, to name a few examples.
Can we do even more? The answer is yes. Let's see how to design an e-commerce site and a digital marketing strategy for a website, which appeals to the buyer's subconscious:
1 I am like you
We tend to be more receptive to people who share our concerns and values, so show your target audience that you are one of them by showing how you respond to their concerns.
The process of choice is complex. We are faced with countless decisions every day, and that is where the subconscious comes in.
Our brains are capable of perceiving millions of stimuli and making decisions in fractions of a second. Our brains are so complex that we do not consciously understand the reasons behind our decisions. And it turns out that many of the reasons that lead us to make decisions are not as reasonable as we think.
Emotional factors are used to influence behaviors.
The brain is good at taking shortcuts. This can be useful most of the time. If we have had a positive experience in a certain place in the past, the emotional moj phone number data imprint is likely to linger and we will return. On the other hand, if we have made a decision about something, our mind will reinforce this action, even inventing rational causes unrelated to how the process actually took place.
When we visit online stores, we often find ourselves buying things we had no intention of buying in the first place. You may have gone to a photography website to buy a camera and ended up buying a lens you had no intention of buying in the first place, or you may have wanted to buy a pair of shoes and ended up buying a matching bag… or you may have left with no intention of buying anything, only to return two days later with a firmer purchase resolve.
Let's see how to use all these elements intelligently to get our potential buyers to click.
Now that we have considered the factors that can influence our purchases, it is time to go shopping.
Online sales have evolved from simple e-commerce to a more complex environment that includes social networks.
It's been almost 40 years since the first online store (B2C) opened , and we've come a long way in overcoming our initial reluctance to enter credit card details on a website. Whether due to lack of time, price or convenience, we're using this service more and more. The shopping experience has improved a lot since then.
Marketing is all about providing consumers with tools that make it easier and richer to purchase products and services . I can find out if the staff at a hotel is helpful from reviews from other travelers; I can get a 360-degree view of an apartment I'm buying without leaving home; I can get book recommendations based on books I've previously purchased; or find out if a certain size of pants will fit me before I try them on, to name a few examples.
Can we do even more? The answer is yes. Let's see how to design an e-commerce site and a digital marketing strategy for a website, which appeals to the buyer's subconscious:
1 I am like you
We tend to be more receptive to people who share our concerns and values, so show your target audience that you are one of them by showing how you respond to their concerns.