Display advertising: everything you need to know
Posted: Tue Dec 10, 2024 8:40 am
In addition to the ads that we can place in the search results when a user makes a search related to our products, advertising on the display network is another of the most effective forms of Google's advertising program.
Display ads are those that appear in the form of banners, videos or text on websites that are part of Google's AdSense program: millions of blogs, digital magazines, personal pages, etc. that reserve advertising space for Google within their content.
It is estimated that we can reach 3 out of every 4 internet new zealand telegram mobile phone number list users through them. Users who are in all phases of the purchasing process, which is why display ads are a fantastic tool throughout the entire funnel. The Google display network is the best coverage of any online advertising platform.
When will we do a display marketing campaign?
We will use a display ad campaign when:
Let's have strategic objectives focused on branding, brand visibility and awareness.
Let's launch new products or services.
We need to use more creative ads, including images or videos, to make advertising more attractive.
We sell products with a long purchasing process, as is the case with industrial and B2B companies.
We want to reach people who are not actively looking for us, but we know they have a pain point that we can solve for them.
Objectives of a display campaign
The Google Display Network allows you to choose between different marketing objectives, based on which each campaign is adjusted:
Sales opportunity
Website traffic
Consideration of brand and product
Brand awareness and coverage
Targeting filters for display advertising
To ensure that our display campaign reaches our target, Google offers a series of segmentation filters that can be combined with each other:
Display ads are those that appear in the form of banners, videos or text on websites that are part of Google's AdSense program: millions of blogs, digital magazines, personal pages, etc. that reserve advertising space for Google within their content.
It is estimated that we can reach 3 out of every 4 internet new zealand telegram mobile phone number list users through them. Users who are in all phases of the purchasing process, which is why display ads are a fantastic tool throughout the entire funnel. The Google display network is the best coverage of any online advertising platform.
When will we do a display marketing campaign?
We will use a display ad campaign when:
Let's have strategic objectives focused on branding, brand visibility and awareness.
Let's launch new products or services.
We need to use more creative ads, including images or videos, to make advertising more attractive.
We sell products with a long purchasing process, as is the case with industrial and B2B companies.
We want to reach people who are not actively looking for us, but we know they have a pain point that we can solve for them.
Objectives of a display campaign
The Google Display Network allows you to choose between different marketing objectives, based on which each campaign is adjusted:
Sales opportunity
Website traffic
Consideration of brand and product
Brand awareness and coverage
Targeting filters for display advertising
To ensure that our display campaign reaches our target, Google offers a series of segmentation filters that can be combined with each other: