That is, they only show their product or service but do not allow any interaction from the people who visit it . If they are lucky, they include a contact page that, frankly, does little or nothing to help attract new customers.
All of this means that your technology company is continually losing sales opportunities and, therefore, money .
What is the objective of a technological b2b website?
In most cases, when a b2b company, whether technological or not, decides to design its website , it does so without a clear and defined objective. Does it really convey what your company does? Does it make clear how your product or service can help your potential customers? Do you know what you want to do with the visitors you receive?
These questions, which should be key when designing a website, especially if you are a technology-based company, are rarely taken into account.
Result: A static website that is not prepared to sell .
If you identify with what you have read so far, be sure to read the rest of the post because we are going to explain how you should redesign your technology company's website to sell more.
Tips for redesigning your technology company's website to start selling more
Define your buyer persona and show them how you can help them
Before you start revamping your website, make sure you are clear about who you want list of telegram users in denmark to target. Clearly define your potential customer and how you can help them. They will be the foundation of your new website.
Once both concepts are defined, focus the main page of the website on your buyer persona , their problems and objectives, and how you can help them solve and achieve them.
Add calls to action
Capture your reader's attention on your home page with a call to action . To make this call to action more effective, place it above the fold, in the area of the website where it is visible without having to scroll.
An example of this can be found on our own website where, as you can see, we offer the possibility of contacting a specialist or taking our digital strategy test .
Don't limit calls to action to just the top of the home page. Create other CTAs on your home page that invite your visitors to take the next step.
Include te
