Considering the typology of products and services, as well as the sometimes extensive purchasing processes with B2B clients from all over the world, it is logical to understand why a good list of telegram users in new zealand number of companies may be skeptical about the use and benefits that can be provided by the use of a completely visual social network focused on the general public such as Instagram.
Any company operating in the industrial sector shares the same digital marketing objectives as a company focused on B2C: generating traffic to the landing page designed for such use, building customer loyalty and, ultimately, selling more. While it is true that these objectives are usually achievable through a social network more specialized in B2B industrial marketing such as LinkedIn and another such as Facebook, which remains the most popular worldwide, other social networks such as Instagram are another tool to generate valuable content and therefore attract traffic to our website .
According to a Pew Research study, 32% of adults use Instagram compared to 29% who have a LinkedIn account. What's more, 51% of these Instagram users use the platform daily, as opposed to LinkedIn users who are reduced to 18%. To support this data, another study by Millward Brown Digital indicates that 50% of purchasing decisions in the B2B sector are made by professionals between 18 and 34 years old, belonging to the millennial generation and accustomed to browsing social networks daily and at any time.
All of this indicates that today, more than ever, business decisions are highly influenced by digital marketing and, more specifically, by social media . Instagram, without forgetting the relevance of other networks already mentioned such as LinkedIn and Facebook, is a visual tool of tremendous scope to communicate the differential value of our company and show potential clients technical details of products and services in a more visually attractive way, as well as day-to-day activities of the company.
How to create an Instagram strategy for B2B?
Once we are aware of the power that this social network can have on our industrial digital marketing strategy, it is time to design a strategy in accordance with the particular functioning of this tool, given that it currently differs from other social networks more used in B2B.
