It turns out that people who
Posted: Tue Dec 10, 2024 9:24 am
It turns out that people who are looking for information on improving the quality of running also type other phrases into Google, which the search engine considers to be phrases with informational intent. The reader needs knowledge and there is a low probability of purchase.
Modern algorithms are so advanced and effective that they can determine user intent. This allows them to separate people looking for knowledge in the form of guides from those interested in making a purchase. As a result, the search engine shows users product category subpages that contain men's nike running shoes.
Check out: Marketing consulting for business.
Long tail positioning
There are many ways to classify keywords, and one of them is the number of words in a given phrase. Apart from specific cases, such classification makes it easier to understand what kind of customer mexico telemarketing list a given phrase attracts to a given website.
The division of keywords searched by users can be divided depending on the number of words in the search phrase into:
Fat Head;
Chunky Middle Phrases;
Long tail positioning.
A brief description of each division can be found below.
Fat Head
This group includes short keyword phrases that consist of one or two keywords. They are mostly nouns and brand names that stand out for their large number of queries and competitiveness.
Users who use such words are often undecided (the beginning of a sales funnel). With this type of search, your store or website will be visited by both a customer looking for a product and comparisons, e.g., someone who wants to get information about a brand or a product.
Fat Head Phrase Examples:
Shoes;
Nike;
laptop;
smartphone;
Apple.
Fat Head phrases make up about 18% of all searches, but their numbers are small and easy to identify for each page. This makes them a difficult SEO target to achieve. The challenge is even more difficult in competitive industries where the top positions are occupied by older, well-established sites with a large backend. As a result, getting new websites to rank high in search results requires a lot of work.
Read also: Responsive websites – mobile first and the user.
Modern algorithms are so advanced and effective that they can determine user intent. This allows them to separate people looking for knowledge in the form of guides from those interested in making a purchase. As a result, the search engine shows users product category subpages that contain men's nike running shoes.
Check out: Marketing consulting for business.
Long tail positioning
There are many ways to classify keywords, and one of them is the number of words in a given phrase. Apart from specific cases, such classification makes it easier to understand what kind of customer mexico telemarketing list a given phrase attracts to a given website.
The division of keywords searched by users can be divided depending on the number of words in the search phrase into:
Fat Head;
Chunky Middle Phrases;
Long tail positioning.
A brief description of each division can be found below.
Fat Head
This group includes short keyword phrases that consist of one or two keywords. They are mostly nouns and brand names that stand out for their large number of queries and competitiveness.
Users who use such words are often undecided (the beginning of a sales funnel). With this type of search, your store or website will be visited by both a customer looking for a product and comparisons, e.g., someone who wants to get information about a brand or a product.
Fat Head Phrase Examples:
Shoes;
Nike;
laptop;
smartphone;
Apple.
Fat Head phrases make up about 18% of all searches, but their numbers are small and easy to identify for each page. This makes them a difficult SEO target to achieve. The challenge is even more difficult in competitive industries where the top positions are occupied by older, well-established sites with a large backend. As a result, getting new websites to rank high in search results requires a lot of work.
Read also: Responsive websites – mobile first and the user.