Understand your target audience and decide what type of content they prefer
Posted: Tue Dec 10, 2024 9:25 am
Knowing your customers is one of the main marketing challenges your company faces. Understanding your target audience is the way to capture their attention, maintain their interest and ultimately create revenue. Learning to identify the interests of your target audience is not an easy task, on the contrary, it is the step that requires the most effort.
Table of Contents
Who is the target audience?
In short, a target audience is the one you create your content for . So having a clear idea of your target audience is important for promoting any type of content. There are three key elements that define a target audience:
Geographic information: This is the destination location. It can be a city, a country, or even the entire world in general.
Demographic information : Characteristics that define your ideal client : Age, gender , income, education, marital status, race, religion, ethnicity, profession, etc.
Psychographic information: This vk phone number data refers to the personality and lifestyle of your ideal customers. This is where the real research begins: purchasing habits, behavior, interests, etc. Everything that relates to knowing your target audience on a personal level and how they interact with the content.
Defining your target audience is the first and most important step towards success for any business, especially if you are just starting out.
Building the buyer persona
Creating your target audience can be a really difficult process, depending on your product or service. The best way to start is to ask yourself these questions and gather all the information.
Who are they?
This first question revolves around specific information such as age, location , education, etc.
Example: Agency owner, 30+ years old, marketing director from Madrid, university experience.
What is your business like?
This step is essential for B2B businesses . You will need to gather data such as company size , industry, etc.
Example: Medium-sized agency in the rapidly growing web design sector.
What is your daily life like?
Describe your customers' daily lives, when they consume content, who they interact with, and the decisions they usually make.
Example: You work almost all day with numerous clients, you have hardly any free time, you use your Smartphone most of the time for calls and email as well as for work.
What are your biggest challenges?
Describe the weaknesses you encounter in your daily life. In this step, you have to describe all the barriers you encounter in your profession.
Example: You communicate daily with other freelancers, you have an overload of clients and you usually meet deadlines.
If you don't target a clear audience, in the end it will be as if you had never spoken to anyone.
What do you value most?
Explain what is most important to them in the purchasing decision process.
Example: Quick responses, high ratings from other customers, reasonable prices, etc.
What are your goals (long and short term)?
In this step you must define how your product or service will satisfy their needs both in the long and short term.
Example: Increase customer volume by X, get X revenue, improve conversion rate by X
Where do you normally get your information?
Identify the sources where your buyer persona gathers information and conducts research.
Example: Social networks , sector blogs, influencers.
Why would they reject your product or service?
Find out what negative aspects would drive your customers away from your product or service.
Example: Missing deadlines, poor communication, poor quality, etc.
The answers to all of these questions will create your buyer persona. You may have several different ones, so you want to make sure you are as detailed as possible with each one. Once you have answered all of these questions you need to dig a little deeper into getting to know your target audience . There are several ways to do this:
Understanding what types of content appeal to your target audience
Once you have your buyer persona down pat, the next step is to figure out what type of content appeals to that target audience . This is where most businesses fail.
One of the biggest mistakes you can make is creating content for yourself instead of for your buyer persona. It seems obvious but it is the most common mistake made when creating content.
Table of Contents
Who is the target audience?
In short, a target audience is the one you create your content for . So having a clear idea of your target audience is important for promoting any type of content. There are three key elements that define a target audience:
Geographic information: This is the destination location. It can be a city, a country, or even the entire world in general.
Demographic information : Characteristics that define your ideal client : Age, gender , income, education, marital status, race, religion, ethnicity, profession, etc.
Psychographic information: This vk phone number data refers to the personality and lifestyle of your ideal customers. This is where the real research begins: purchasing habits, behavior, interests, etc. Everything that relates to knowing your target audience on a personal level and how they interact with the content.
Defining your target audience is the first and most important step towards success for any business, especially if you are just starting out.
Building the buyer persona
Creating your target audience can be a really difficult process, depending on your product or service. The best way to start is to ask yourself these questions and gather all the information.
Who are they?
This first question revolves around specific information such as age, location , education, etc.
Example: Agency owner, 30+ years old, marketing director from Madrid, university experience.
What is your business like?
This step is essential for B2B businesses . You will need to gather data such as company size , industry, etc.
Example: Medium-sized agency in the rapidly growing web design sector.
What is your daily life like?
Describe your customers' daily lives, when they consume content, who they interact with, and the decisions they usually make.
Example: You work almost all day with numerous clients, you have hardly any free time, you use your Smartphone most of the time for calls and email as well as for work.
What are your biggest challenges?
Describe the weaknesses you encounter in your daily life. In this step, you have to describe all the barriers you encounter in your profession.
Example: You communicate daily with other freelancers, you have an overload of clients and you usually meet deadlines.
If you don't target a clear audience, in the end it will be as if you had never spoken to anyone.
What do you value most?
Explain what is most important to them in the purchasing decision process.
Example: Quick responses, high ratings from other customers, reasonable prices, etc.
What are your goals (long and short term)?
In this step you must define how your product or service will satisfy their needs both in the long and short term.
Example: Increase customer volume by X, get X revenue, improve conversion rate by X
Where do you normally get your information?
Identify the sources where your buyer persona gathers information and conducts research.
Example: Social networks , sector blogs, influencers.
Why would they reject your product or service?
Find out what negative aspects would drive your customers away from your product or service.
Example: Missing deadlines, poor communication, poor quality, etc.
The answers to all of these questions will create your buyer persona. You may have several different ones, so you want to make sure you are as detailed as possible with each one. Once you have answered all of these questions you need to dig a little deeper into getting to know your target audience . There are several ways to do this:
Understanding what types of content appeal to your target audience
Once you have your buyer persona down pat, the next step is to figure out what type of content appeals to that target audience . This is where most businesses fail.
One of the biggest mistakes you can make is creating content for yourself instead of for your buyer persona. It seems obvious but it is the most common mistake made when creating content.