15 TIPS FOR CREATING PERFECT FORMS
Posted: Tue Dec 10, 2024 9:43 am
There are pages that convert and pages that don't. Many times the secret is in the form. Choosing the right fields, creating an attractive design and providing an unforgettable user experience are just some of the keys to making a form work.
This post is about best practices you can use to design your form . Choose the ones that best fit your goals and create irresistible forms. Let's get started!
1- Simple and direct forms.
Before designing anything, decide what information you want to ask for through your form. It's not an easy decision. In reality, we would all like to have as mom phone number data much data as possible about our prospects, in order to provide them with products and services that meet their needs. However, a long or cumbersome form can drastically reduce the number of conversions.
So choose each field carefully and make sure there is a good reason for it to be part of your form.
Example_logib-1
2- Increase complexity depending on the phase of the funnel.
The further down the sales funnel your prospect is, the more information you can ask for and the more sensitive that information can be.
Start with the most basic fields (such as name and email) and increase the amount of information you ask for as that person goes down the funnel and therefore shows a real interest in hiring and/or buying your products and/or services.
There are tools such as the one provided by HubSpot that allow you to define all the fields you consider necessary to qualify your lead, but that you can request progressively in successive contacts of the lead with your company.
3- Use smart auto-completion of forms.
There is a possibility that the fields appear automatically filled in when the same person returns to our website. This saves time and allows the person to go through the conversion funnel naturally, which in inbound marketing we know as lead nurturing, since the work they will have to do will be less, they will only fill in the new fields that we propose.
Over time, we will have very complete information about each of our prospects without them having to fill out a very long form, but rather they will have provided it to us gradually through various forms.
4- Create single column forms
Although it is not a hard and fast rule, it is true that single-column forms are much faster to complete and are more streamlined . When it comes to the mobile version, a single-column form is absolutely essential.
Example_Form-1
5- Sort the fields from the simplest to the most complicated
Start your form by asking for simple information such as name and email. This will encourage your visitors to start the process, and once they've started, it's harder for them to abandon it. You can then ask for other information, such as shipping address. If a payment is required, the card number should be the last thing requested.
6- Don't ask for phone numbers
Unless it's absolutely essential for your business (for example, if it's to verify a reservation) asking for a phone number can put many people off leaving their personal details. Some prospects find phone calls intrusive and prefer not to provide this information.
If it is a valid option, it is better to ask for the email and that the phone number, if requested, is not a mandatory field .
7- Use form validation.
What does it consist of? When data is entered, the web server or form verifies that it is in the correct format and within the restrictions established by the application. It is used, for example, so that we do not skip mandatory fields or to warn us that we have not filled out a field correctly (for example, the email we have provided is not in the correct format). Thanks to form validation, we will avoid receiving incomplete or incorrect information.
8- Align the text to the left.
We read from left to right. If you align the text of your form to the left, it will read comfortably and naturally and the form will be clean and comfortable.
9- Take into account the entire page.
Make sure your form design doesn't clash with the rest of your page, use your corporate colors, and think about the design of the page as a whole.
It's important that your form is the centerpiece of your page and not overshadowed by other design elements or clutter of additional information . In short, use a clean design that focuses on making the form visible and doing its job.
10- Provide a clear title for your form
You must indicate exactly what the purpose of the form is and write an attractive title . If the form is on a landing page accompanying an offer, in addition to the title, use clear and attractive texts that invite the reader to fill out the form.
11- Designed for mobile
According to data from the Cetelem Observatory, 68% of online shoppers already buy via mobile. In other words, we are increasingly connecting and performing more actions via our device. For this reason, it is essential that your website and your form are responsive, and easy to fill out and send from this device.
This post is about best practices you can use to design your form . Choose the ones that best fit your goals and create irresistible forms. Let's get started!
1- Simple and direct forms.
Before designing anything, decide what information you want to ask for through your form. It's not an easy decision. In reality, we would all like to have as mom phone number data much data as possible about our prospects, in order to provide them with products and services that meet their needs. However, a long or cumbersome form can drastically reduce the number of conversions.
So choose each field carefully and make sure there is a good reason for it to be part of your form.
Example_logib-1
2- Increase complexity depending on the phase of the funnel.
The further down the sales funnel your prospect is, the more information you can ask for and the more sensitive that information can be.
Start with the most basic fields (such as name and email) and increase the amount of information you ask for as that person goes down the funnel and therefore shows a real interest in hiring and/or buying your products and/or services.
There are tools such as the one provided by HubSpot that allow you to define all the fields you consider necessary to qualify your lead, but that you can request progressively in successive contacts of the lead with your company.
3- Use smart auto-completion of forms.
There is a possibility that the fields appear automatically filled in when the same person returns to our website. This saves time and allows the person to go through the conversion funnel naturally, which in inbound marketing we know as lead nurturing, since the work they will have to do will be less, they will only fill in the new fields that we propose.
Over time, we will have very complete information about each of our prospects without them having to fill out a very long form, but rather they will have provided it to us gradually through various forms.
4- Create single column forms
Although it is not a hard and fast rule, it is true that single-column forms are much faster to complete and are more streamlined . When it comes to the mobile version, a single-column form is absolutely essential.
Example_Form-1
5- Sort the fields from the simplest to the most complicated
Start your form by asking for simple information such as name and email. This will encourage your visitors to start the process, and once they've started, it's harder for them to abandon it. You can then ask for other information, such as shipping address. If a payment is required, the card number should be the last thing requested.
6- Don't ask for phone numbers
Unless it's absolutely essential for your business (for example, if it's to verify a reservation) asking for a phone number can put many people off leaving their personal details. Some prospects find phone calls intrusive and prefer not to provide this information.
If it is a valid option, it is better to ask for the email and that the phone number, if requested, is not a mandatory field .
7- Use form validation.
What does it consist of? When data is entered, the web server or form verifies that it is in the correct format and within the restrictions established by the application. It is used, for example, so that we do not skip mandatory fields or to warn us that we have not filled out a field correctly (for example, the email we have provided is not in the correct format). Thanks to form validation, we will avoid receiving incomplete or incorrect information.
8- Align the text to the left.
We read from left to right. If you align the text of your form to the left, it will read comfortably and naturally and the form will be clean and comfortable.
9- Take into account the entire page.
Make sure your form design doesn't clash with the rest of your page, use your corporate colors, and think about the design of the page as a whole.
It's important that your form is the centerpiece of your page and not overshadowed by other design elements or clutter of additional information . In short, use a clean design that focuses on making the form visible and doing its job.
10- Provide a clear title for your form
You must indicate exactly what the purpose of the form is and write an attractive title . If the form is on a landing page accompanying an offer, in addition to the title, use clear and attractive texts that invite the reader to fill out the form.
11- Designed for mobile
According to data from the Cetelem Observatory, 68% of online shoppers already buy via mobile. In other words, we are increasingly connecting and performing more actions via our device. For this reason, it is essential that your website and your form are responsive, and easy to fill out and send from this device.