Identify departments that embracing new tools and techniques will handle different content production duties. These could be your writers and designers, your reporters, your interviewers, and your editors.
Next, consider how you will communicate with your team. You may choose to do this through email, chat/video, or any combination of collaboration and productivity apps .
Then assign someone to oversee and manage the content production process. This person's job is to make sure the team stays on schedule and on track.
Finally, decide who will brainstorm content ideas. In some cases, the entire team will come together to develop content ideas, while in other cases, an SEO expert will need to step in.
By outlining and delegating responsibilities and duties across your team, and also laying down ground rules that guide communication, you make improving your content production more straightforward. Importantly, you increase the chances of producing successful content.
3. Gather the Creators – Choose the Right Team
After you’ve identified the roles you want on your content production team, the next step is to choose who will handle what.
Here, you'll need to assign specific roles to people who can handle those roles and deliver the results you want. In most cases, you'll already know someone who can deliver the quality results you want. However, you can also re-evaluate employees and talent pools to assign tasks.
Here are some pro tips to help you in this process:
If you want to build a very strong team, we recommend offering opportunities to team members instead of assigning them new responsibilities, as not all of your employees may be ready to take on new projects or even willing to do so, so if you load them with more work, they may not be able to perform at their peak productivity levels.
However, if they agree and take responsibility for themselves, they will be more motivated to take on the new role. This may mean reassigning some tasks and moving some responsibilities, but it is usually worth it!
Another thing to consider is the diversity of your content production team. Each role requires different abilities, skills, training, and interests that complement each other. Strong writing skills, attention to detail, vision, design skills, leadership, teamwork, and time management are some of the key requirements.
Sometimes you may not have a talent pool within your organization. In that case, you may need to consider training existing employees, hiring individuals for specific roles, or outsourcing specific roles to freelancers or agencies.
4. Edit, recycle and improve existing content.
Sometimes it's easier to edit and improve existing content than to create new content, so if you already have a few posts, original images, or infographics, that's a great place to start improving your content marketing.
Analyze topics you've written about in the past and evaluate the effectiveness of your content. If the results are satisfactory, you can move on to the next step. For example, you can even turn a "how-to" style article into a webinar . Use the same content, just deliver it in a live video format to your audience.
However, if there is an article that is not producing satisfactory results, analyze it to find opportunities for improvement. Some common flaws include the lack of proper illustrations, the lack of relevant keywords, or statements that are no longer factual or even irrelevant to your audience.
Based on the issues you mentioned, try improving the article and applying it in other posts or even on other platforms.
Analyzing your previous work is an important activity as it can provide valuable lessons about your content marketing. Not only that, it also lays the foundation for new projects. So, identify the topics that spark the most interest and engagement from your readers and create more content related to them.
