Lazy Loading in the SEO World
Posted: Wed Dec 11, 2024 7:14 am
Lazy Loading is nothing more than a technique that will improve the loading speed of a website. This is because some resources will be loaded only when the user scrolls the page to the next resources (e.g. graphics or videos). A great example of this type of functionality is provided by the giant among search engines. Google combines infinite scrolling and Lazy Load, thanks to which we can freely browse graphical search results. After searching for a phrase, the first page contains some graphics that the algorithm promotes as the most matching search results. So what about the other files that load after scrolling? Well, the page loads them as we scroll lower and lower, which has a positive effect on the speed of displaying the content promoted in the main view.
Loading above the fold in Google graphical search results with scrolling content
Why do we choose Lazy Loading?
First of all, we get rid of the problem (at least partially ) of slow resource loading. Any reduction in network load makes websites load faster, and thus does not increase the bounce rate.
Lazy Loading - the benefits of Lazy Loading
As I mentioned earlier, implementing Lazy Loading brings many benefits, but what are these enigmatic benefits that the author himself mentions?
Improved UX and faster initial load time - first and foremost, it's an improvement of our website from the technical side. Thanks to simple Lazy Loading implementation procedures, we can significantly ios database speed up the page for users and get rid of the problem of slow resource loading.
Improving website speed metrics - Google bots and their algorithm can assess whether a website is running fast enough, and it's worth mentioning that this is one of the official factors that influence our website's position in organic search results.
Saving resources on both server and client sides - Lazy Loading saves resources on both server and client sides by only loading the part that is currently being viewed by the user.
Eager Loading vs Lazy Loading
Now that we know what Lazy Loading is, it is worth mentioning Eager Loading, which works completely differently and the result is completely opposite. This is a method that involves sending the indicated resources as quickly as possible. This is useful for pages for which it is important that all key resources load in order for the website to function properly.
Application of Lazy Loading in practice
We already know what Lazy Loading is and why we want it to be an element of our website. Now we need to ask ourselves: "Why does my website need Lazy Loading?" There may be several answers to this question, depending on what type of subpages we are talking about.
Product Categories in the Online Store
In the case of online stores, it is good to implement Lazy Load for product listings outside Above The Fold (the first/main view of the page after loading). In the case of a large number of products, the user will receive the necessary resources much faster, which will significantly improve the performance of the page in his opinion.
Categories and blog posts
Blog categories are another type of subpage for which we can implement Lazy Loading. It works more or less the same way as in the case of categories. The user scrolls the page, and as a result, subsequent graphics are loaded, while the category itself loads much faster. Blog entries are a slightly different case, but each of us knows how extensive they can be and how much scrolling they cost us to finally reach the desired information, for which we surf the intricacies of the Internet . It is worth ensuring that photos that are not directly in the first view after loading, load only when they appear in the user's field of view.
Loading above the fold in Google graphical search results with scrolling content
Why do we choose Lazy Loading?
First of all, we get rid of the problem (at least partially ) of slow resource loading. Any reduction in network load makes websites load faster, and thus does not increase the bounce rate.
Lazy Loading - the benefits of Lazy Loading
As I mentioned earlier, implementing Lazy Loading brings many benefits, but what are these enigmatic benefits that the author himself mentions?
Improved UX and faster initial load time - first and foremost, it's an improvement of our website from the technical side. Thanks to simple Lazy Loading implementation procedures, we can significantly ios database speed up the page for users and get rid of the problem of slow resource loading.
Improving website speed metrics - Google bots and their algorithm can assess whether a website is running fast enough, and it's worth mentioning that this is one of the official factors that influence our website's position in organic search results.
Saving resources on both server and client sides - Lazy Loading saves resources on both server and client sides by only loading the part that is currently being viewed by the user.
Eager Loading vs Lazy Loading
Now that we know what Lazy Loading is, it is worth mentioning Eager Loading, which works completely differently and the result is completely opposite. This is a method that involves sending the indicated resources as quickly as possible. This is useful for pages for which it is important that all key resources load in order for the website to function properly.
Application of Lazy Loading in practice
We already know what Lazy Loading is and why we want it to be an element of our website. Now we need to ask ourselves: "Why does my website need Lazy Loading?" There may be several answers to this question, depending on what type of subpages we are talking about.
Product Categories in the Online Store
In the case of online stores, it is good to implement Lazy Load for product listings outside Above The Fold (the first/main view of the page after loading). In the case of a large number of products, the user will receive the necessary resources much faster, which will significantly improve the performance of the page in his opinion.
Categories and blog posts
Blog categories are another type of subpage for which we can implement Lazy Loading. It works more or less the same way as in the case of categories. The user scrolls the page, and as a result, subsequent graphics are loaded, while the category itself loads much faster. Blog entries are a slightly different case, but each of us knows how extensive they can be and how much scrolling they cost us to finally reach the desired information, for which we surf the intricacies of the Internet . It is worth ensuring that photos that are not directly in the first view after loading, load only when they appear in the user's field of view.