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This could be anything from a loss of interest in your product or service to a change in email address. To keep it current, periodically purge inactive subscribers from your list. This will help keep your email deliverability, clickability, and open rates high. However, before you remove inactive subscribers from your list, try to engage with them one last time. Send them a targeted email and ask if they’d still like to hear from you.


Optimize for mobile devices Mobile devices are where mexico mobile phone numbers database most people view emails. If your marketing efforts aren’t mobile-friendly, you’re missing out on a great opportunity. Keep mobile users in mind when planning your emails. Make sure the photos in your newsletters load quickly and are mobile-friendly. If your newsletters include video, publish them on a website like Vimeo or YouTube and provide your readers with links.



Here are some additional suggestions to consider to improve your marketing campaigns: Use large fonts to increase readability on mobile devices. To fit on mobile screens, keep photos and other media assets no wider than 600 pixels. Keep message threads short to ensure they are read in their entirety. Buttons with CTAs (calls to action) should be large enough to be easy to find and click.


Preview on all device sizes Remember that your customers view your emails on a variety of hardware and browsers. Test your marketing emails to make sure they work and appear as intended. If you don’t test your emails on a variety of devices and browsers, you may notice broken links or oversized graphics in your emails. Send yourself a test email to check how it looks.