Where to use tagging?
Posted: Wed Dec 11, 2024 9:34 am
Examples where it is worth using link tagging:
traffic from social media , which should be divided into three groups: paid traffic, organic traffic from your own posts and the rest,
Google Ads campaigns , where manual and automatic tagging is possible - automatic tagging is recommended,
email campaigns,
offline campaigns - advertisements in leaflets - here it is clear viber database that we will not provide a direct link with UTM, however, a shortened link should be provided in the leaflet, which redirects to the link with the parameter,
various types of banners on external sites .
Errors when using tagging
Don't tag internal links on your site - one of the most serious mistakes. Tagging an internal link will overwrite the traffic source.
Do not use Polish characters and capital letters - GA recognizes upper and lower case letters, so if you mark something once in lower case and once in upper case you will get 2 separate results.
Do not change the tagging structure - changing the structure will make it difficult to do analysis for a longer period of time.
Do not use spaces or special characters - use the underscore character instead.
Summary
In the above article, I presented UTM parameters, for what purpose they are used and what you can gain from them. After reading the article and discussing issues related to UTM tags, you can configure URL tracking yourself. Thanks to them, after some time you will be able to analyze in detail what works and what does not, based on the collected data.
traffic from social media , which should be divided into three groups: paid traffic, organic traffic from your own posts and the rest,
Google Ads campaigns , where manual and automatic tagging is possible - automatic tagging is recommended,
email campaigns,
offline campaigns - advertisements in leaflets - here it is clear viber database that we will not provide a direct link with UTM, however, a shortened link should be provided in the leaflet, which redirects to the link with the parameter,
various types of banners on external sites .
Errors when using tagging
Don't tag internal links on your site - one of the most serious mistakes. Tagging an internal link will overwrite the traffic source.
Do not use Polish characters and capital letters - GA recognizes upper and lower case letters, so if you mark something once in lower case and once in upper case you will get 2 separate results.
Do not change the tagging structure - changing the structure will make it difficult to do analysis for a longer period of time.
Do not use spaces or special characters - use the underscore character instead.
Summary
In the above article, I presented UTM parameters, for what purpose they are used and what you can gain from them. After reading the article and discussing issues related to UTM tags, you can configure URL tracking yourself. Thanks to them, after some time you will be able to analyze in detail what works and what does not, based on the collected data.