Getting people to sign up for your emails is a real game changer. Not only does it allow you to deepen your relationship with your audience, but it also opens the door to more targeted and effective communications.
In fact, our data shows that websites that use email signup popups often see conversion rates jump as high as 9% or more , significantly increasing their reach and engagement. This approach can contribute to an impressive average return on investment (ROI) of $42 for every dollar spent on email marketing .
However, we know that setting up email signup forms can seem overwhelming for some users. So if you’re looking to grow your email list but aren’t sure how to add signup forms to your site, you’ve come to the right place.
We’ve put together a guide that provides clear, step-by-step norway whatsapp number data 5 million instructions on how to create an email signup form in WordPress that captures leads and grows your email list.
Easily create your own pop-up with Claspo's free WordPress plugin
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What is an Email Capture Form and Why Does It Work?
Email marketing has a bit of a reputation as a thing of the past, but it is alive and well. In fact, email consistently ranks among the most effective marketing channels , with 41% of marketers identifying it as their primary direct marketing method.
People actively choose to hear from you via email
When users choose to opt-in, they are more likely to engage with your content and respond to your offers, making it a powerful lead nurturing strategy. In fact, 75.4% of consumers prefer to receive promotional content via email, while 74% prefer to receive transactional notifications this way. This shows that, far from being obsolete, email marketing remains a powerful tool for engaging your audience.
To capitalize on this opportunity, an email capture form allows visitors to submit their email addresses and opt-in to receive communications from your brand. While these forms are commonly embedded in pop-ups, they can also be effectively placed in inline forms or fixed bars. The primary goal of email sign-up forms is to build a list of subscribers who are genuinely interested in your products or services.
Think about this: when someone submits their email address, they are signaling their interest in your brand and giving you permission to engage with them directly. This consent-based marketing is highly effective because it ensures that you are communicating with people who want to hear from you.
You can be more targeted with your campaigns
However, many businesses face a common obstacle: while they attract significant traffic, converting visitors into subscribers or customers proves difficult. So, they need a way to capture attention and drive conversions without interrupting the user experience.
Here’s an example of an effective strategy: Use timed and scroll-triggered pop-ups , which appear after users have spent 10 seconds on the site or scrolled 15% of the page. Offering enticing incentives, such as discounts for email signups, encourages visitor engagement. Additionally, exit-intent pop-ups activate just as users are about to exit, providing a final opportunity to capture leads with personalized offers that can make a difference.
The results are impressive: Timed popups achieved a 6.02%
conversion rate, generating over 3,000 new subscribers each month, while exit-intent popups achieved a conversion rate of 8.48%, highlighting the power of last-chance engagement.Reach every contact directly
Email capture forms allow you to segment your audience based on interests, demographics, or behaviors. Mailchimp research shows that segmented email campaigns can result in 14.31% higher open rates and 100.95% higher click-through rates than non-segmented campaigns. With segmentation, you can increase the relevance of your messages, making them more likely to resonate and convert.
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What to Consider Before Adding an Email Subscription Popup to WordPress?
Before adding an email subscription feature to your WordPress site, you need to consider the following factors to ensure that your lead generation process runs smoothly.
How Will You Generate Leads?
You need a tool to create your own popup, and Claspo might be the perfect solution for you. The free version gives you full lifetime access to all features and has no limitations on design, targeting rules, or integrations.
However, the popup itself will not sign up your visitors. The success of your email signup form depends on the following factors:
Timing: You need to determine the optimal trigger for your popup to distract the user at the right time.
Targeting: Make sure your message reaches those who want to hear it.
Offer: It should be clear what you offer and why it is valuable to the audience.
These three factors form the core of a WP opt-in form that generates email signups. Additionally, you should take the time to make your form attractive and write good copy and CTA, but more on that later.
How Will Leads Join Your Email List?
Once a visitor submits their email, it’s important that their data flows directly into your email marketing platform without delays or manual input. Claspo immediately sends the collected information to your chosen platform using direct integrations or webhooks, ensuring that new subscribers are added to your email list for further engagement.
How Will You Send Emails?
Once you have acquired leads, sending regular, targeted emails is crucial. Chances are, you already use an email marketing service. Integrate Claspo with it to automate your email campaigns, whether you are sending newsletters, promotions, or transactional emails. This integration ensures a smooth and efficient process from lead capture to email delivery.
Examples of Simple, Highly Converting Popups
An offer is one of the most important elements of a signup form. What can you offer to increase the chances of someone leaving you their email? Here are some examples. Choose the ones that work for your business and budget.
Lead Magnet
Guides, eBooks , whitepapers , checklists, and cheat sheets are popular ways to build a subscriber list. Many people are willing to share their contact details in exchange for knowledge. Here are some more ideas for what you can offer your site visitors:
planner,
calendars,
report,
infographics,
printables, and much more.
Ebook_popup
Try this template
The most crucial aspect of creating an effective lead magnet is ensuring that your downloadable product is of high quality. It should directly address the interests or needs of your target audience.
While lead magnets are popular among authors, bloggers, and content creators, they can also be valuable to a wide range of businesses. For example, a clothing store could offer a style guide, or a veterinary clinic could provide a seasonal pet care checklist.
By the way, we also have something else special and valuable for you! Download our collection of 600+ trigger words and phrases that will help you write catchy copy and CTAs for widgets and emails.
Giving Freedom of Choice
Give your site visitors the option to choose the topics they want to subscribe to. This can increase the likelihood that people will subscribe, as they will receive content tailored to their interests. According to one survey, 78% of respondents are more likely to engage with an offer that matches their preferences.
For example, in Claspo, you can include a drop-down list, allowing for initial segmentation of subscribers. This allows you to offer multiple thematic options while keeping the widget size compact.
Clasp_4
If you only have two or three options, you can use the radio buttons component.
Subscribe_now_popup_template
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Birthday Gifts
People love holidays, especially personal ones like birthdays. Marketers have long capitalized on this, using subscribers’ birthdays as triggers to send personalized emails.
According to this survey , 84% of consumers appreciate receiving personalized birthday offers. So why not collect this valuable information when someone signs up for your newsletter?
Simply add a calendar component to the widget in our editor. As an extra incentive for those who provide their birth date, offer a special gift to be delivered on their birthday.
Birthday_date_picker
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Invitation to an Online Event
Online events have seen a surge in popularity in recent years, largely “thanks” to the COVID pandemic. Even as in-person gatherings are making a comeback, virtual events remain a vital part of the landscape.
According to a survey of B2B marketers , 98% consider virtual events to be the most effective channel for generating qualified leads. Similarly, 72 % of marketers surveyed about webinars agree with this sentiment, highlighting the lasting value of online events in generating leads.
Webinar_popup_template
Try this model
If you are planning to host a webinar, feel free to use our webinar templates . Encourage attendees to register in advance by providing their contact information so they can receive reminder notifications. This helps increase engagement and ensure better attendance.
A Discount for Registrations
A study found that over half of consumers sign up for newsletters to get discounts. 32.7% of respondents sign up to receive regular special offers, and 23.6% provide their contact information for a one-time offer.
Pop-ups that offer discounts for newsletter subscriptions are highly effective because they can collect personal data without distracting users from the main conversion goal. By using some of our incentive components, you can increase the likelihood that users will complete the subscription form.
For example, adding a promo code component can make your offer even more attractive. Simply include this component in the success status to collect email addresses and provide a promo code in return.
