Good – And Vice Versait’s Easy

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Former College Adjunct Faculty, Ann Also Helps Train Professionals In Content So They Can Do It Themselves. Follow Ann On Twitter @anngynn Or Connect On Linkedin.explore Cmi Brandscontent Marketing Worldmarketing Analytics & Data Sciencecontent Marketing Universitycontent Marketing Awardschief Content Officerwork With Usadvertise/sponsorrequest Consulting Servicessubmit An Articleshare/republishpost A Job/find A Joblearn About Cmiour Storyour Teamwhat Is Content Marketing?contact Usjoin The Communitylinkedininstagramfacebookyoutubeslackiklldmikwhoissourcerankkpinsummary Reportdiagnosisdensityn/afor Example, I Love What Nike Recently Did With Its Nikecraft General Purpose Shoe. The Company Didn’t Position The Shoe As Cheaper Or More Expensive (And It’s Neither).

It Positioned It As The “understated Do-everything Shoe Created To Work With oman phone number resource Every Possible Scenario.”growth Can BeTo Misinterpret The Lesson In Marc’s Interview. In Fact, The Article I Mentioned Says This: “p&g’s Mantra Pre-covid Was That It Wanted To Be A ‘force For Good And A Force For Growth.’ But In The Face Of Increasing Economic Pressure, It Recently Flipped That.”that Framing Suggests P&g Made The Wrong Decision By Putting Good First, And (Worse) They’re Correcting That Mistake Now Only Because Of Financial Pressure.



In His Remarks, Marc Said, “a Force For Growth Leads To The Capability Of Being More Of A Force For Good.” But I Would Argue That The Opposite Is True, Too.you Don’t Have To Choose Which Is More Important Or What Should Come First – Both Matter. You Have To Figure Out How To Do Both Effectively.you Don’t Have To Choose Whether Growth Or Good Is More Important. Figure Out How To Do Both Effectively, Says @robert_rose.