Account-based marketing (ABM)Example: A software company targets specific high-value accounts canada email list 12 million contact leads by creating personalized marketing campaigns tailored to each account's unique needs and challenges. This approach involves aligning sales and marketing efforts to deliver customized content and outreach, increasing engagement and conversion rates.2. Content marketingExample: A consulting firm creates valuable resources, such as whitepapers, case studies, and webinars, to educate potential clients about industry trends and best practices. By positioning themselves as thought leaders, they attract leads and build trust with their audience, ultimately driving sales.3. Referral programsExample: A B2B service provider implements a referral program incentivizing existing clients to refer new businesses.
They tap into their customer base to generate new leads by offering discounts or rewards for successful referrals.4. Targeted email campaignsExample: An e-commerce platform sends targeted email campaigns to segmented lists of potential clients based on their industry and past interactions. These emails offer tailored solutions and highlight relevant case studies, increasing the likelihood of conversions.5. Social sellingExample: A technology company encourages its sales team to engage with prospects on LinkedIn by sharing insightful content, participating in discussions, and building relationships. This approach helps establish credibility and opens doors for direct sales conversations.
