What is deep linking?
This is a technique in which the user who is browsing through a mobile device is directed via email marketing or advertisement, not to the mobile web but to a page within the previously downloaded app . If the user chemical manufacturers email lists opens the email and clicks on a link, the email “recognizes” that the user has the app on his or her device and the email application is automatically closed, opening the page of the app linked to that link. More information can be obtained.
JackThreads is an American e-commerce site that sells clothing and accessories using a “flash sale” model. According to the article, the conversion rate that JackThreads achieves on its Apple i0s app is three times higher than that of the mobile website on Apple mobile devices. This is due to the speed at which the content and transaction are displayed. Keep in mind that customer information can be stored securely in apps, so the user experience is significantly improved. In addition, the speed at which the user can move from one page to another is much higher than that obtained from the mobile browser. In this particular case, JackThreads saw a 21% increase in email revenue from customers who had its mobile e-commerce app thanks to this technique.
However, adapting applications to linking is not easy and requires expert programming professionals. We are at a time when mobile e-commerce is just starting to take off and there are still many aspects in which marketing professionals have to move forward. As far as mobile email marketing is concerned, everything related to adapting email to mobile environments via responsive is the foundation and starting point for other techniques such as deep linking.
