One of the most effective features of this marketing genre is email retargeting. Also known as direct mail retargeting, it is a strategy used to connect with consumers who express interest in a brand. It’s a simple, yet effective way of austria business email list capitalizing on engagement by creating targeted messages informed by their on-site activity.2
Dear Reader,
We’ve noticed your business’s keen interest in email retargeting and believe that revenue could benefit from understanding its ins and outs; so, please read on to discover all about this salient marketing tactic.
Sincerely,
Power Digital
Email retargeting, defined
Retargeting is a strategy used to get a product that a user has already seen back on their radar (and their screen). It happens all over the internet in a variety of ways, but most of us are familiar with one in particular: when we encounter a catered ad, often generated by Google, for a product that we’ve recently been researching.3
