4 tactics to make your welcome email a success.
Posted: Tue Dec 03, 2024 9:36 am
On the Internet, a large part of the investment is dedicated to attracting traffic to the digital channels in which the brand is present In order for this investment to yield positive returns, the visitor must be converted into a lead (registered user), whose subsequent “cultivation” will crystallize into a first sale and subsequent repeat sales. The first interaction with the brand that occurs is the registration process (opt-in), through which the user leaves their contact details and other personal information (sociodemographic or preference data), in exchange for the brand communicating relevant information to them via email (promotions and special offers, news related to the brand, events, order status, etc.). It is critical to handle this initial phase of the hotmail email list relationship appropriately. On the one hand, the user’s interest in the brand is evident, then the “momentum” must be taken advantage of and the bases of a positive link must be established. On the other hand, the experience that the user obtains in this first interaction will largely determine the assessment that he or she makes about the service levels that he or she can expect from the brand in the future. The implementation of a welcome email marketing program, whether through the sending of a single email or a series of different emails, must be guided by previously established objectives. These objectives can be: Confirming the subscription: through a confirmation email in which the user also confirms the subscription and the customer's name.
We also report on the regularity of communications and theteanest ofthe same, we will manage to reinforce inthe user's mind: the user will be fully aware that he or she has become part of our email marketing program.
Encourage the first purchase: the inclusion of elements that encourage the first purchase through the use of discounts or added services (for example, free shipping) is one of the best ways to move the user to action. Let's keep in mind that the user's level of interest in our products or services is high, he or she has just subscribed.
Educate/Guide: when the use of the product or service we offer requires prior training, it is very useful to "guide" the user by sending tutorials and graphic guides. In other cases, we may be interested in "informing" the user about the different content that he or she can find on the site or online platform.
Strengthen the bond with the user: including elements created by our clients, whether comments, product reviews or other content, in the welcome email will help create the feeling of belonging to the group of followers of the brand in the user.
We also report on the regularity of communications and theteanest ofthe same, we will manage to reinforce inthe user's mind: the user will be fully aware that he or she has become part of our email marketing program.
Encourage the first purchase: the inclusion of elements that encourage the first purchase through the use of discounts or added services (for example, free shipping) is one of the best ways to move the user to action. Let's keep in mind that the user's level of interest in our products or services is high, he or she has just subscribed.
Educate/Guide: when the use of the product or service we offer requires prior training, it is very useful to "guide" the user by sending tutorials and graphic guides. In other cases, we may be interested in "informing" the user about the different content that he or she can find on the site or online platform.
Strengthen the bond with the user: including elements created by our clients, whether comments, product reviews or other content, in the welcome email will help create the feeling of belonging to the group of followers of the brand in the user.