10 email marketing campaigns for back to school (in times of covid)
Posted: Tue Dec 03, 2024 9:46 am
September is back to school month and Covid-19 has driven a change in email marketing campaigns. Do you want to know which are the 10 best Email Marketing campaigns for back to school? Here are some practical examples.
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Email Marketing Campaigns for Back to School
1. Offer useful information for back to school
2. Offer discounts or promotions
3. Enable safe collection points
4. Integrate social networks in the shipments to provide more information
5. Free shipping
6. Make purchasing easier
7. Make personalized offers
8. Send emails with children and adults in mind
9. Run raffles
10. Sell complete packs
Email Marketing Campaigns for Back to School
Using a free email marketing tool is an ideal support for the activity of companies that want to promote themselves or sell more. Do you want to know how to take advantage of this time to achieve this? These 10 campaign guidelines will interest you.
1. Offer useful information for back to school
Useful information is a first step towards conversion, especially if you communication email list send newsletters regularly. In this case, some data that can be provided are the start date of the course depending on the studies that are started, as well as the student ratios. Of course, remember that in Spain these dates vary according to the Autonomous Community. The information provides value in itself, so it can be a rallying cry to promote an article.
2. Offer discounts or promotions
The offer of discounts or promotions is a classic, but it still works. You can use this date to make sales of surplus stock or of those articles in which you need more rotation. It is advisable that you send a specific promotional email, making it clear from the subject line.
#ctaText??# What is contextual email marketing and how can you take advantage of it?
3. Enable safe collection points
The creation of safe collection points is an option that any seller of school supplies should know about. To do this, it is important to have a network of collaborators, such as Amazon does. If you do that, you will increase the chances of sales because you will avoid crowds.
Amazon Lockers, the best option to avoid contagion - AS.com
Source: As.com
4. Integrate social networks in shipments to provide more information
The integration of social networks in shipments is essential to obtain more information. Not in vain, there are recipients who want to know more about the company because it generates trust. Therefore, including conveniently updated information on social networks at the end of the email is key.
5. Free shipping
Free shipping is another option that can activate the emergency or last-minute mechanism. And, when there is an opportunity cost for not making the purchase, the chances of success multiply. Therefore, launching an offer limited to 24 or 48 hours is a good option.
6. Make the purchase easier
Most recipients want the purchase process to be easier for them. And this means minimizing the procedures they have to carry out. Some guidelines are that, when you make a Call To Action (CTA), you provide the direct link to the article or section in the email. As a result, the recipient will have to make fewer choices and will be less likely to get lost.
7. Make personalized offers
Personalizing offers is a key to improving work. However, it is advisable to use geolocation or data about your clients, always with the proper authorization. Sending personalized offers will increase the chances of conversion.
8. Send emails with children and adults in mind
Emails are sent to a recipient who is generally an adult. However, it would not be a bad idea if the colors and design reminded us that the people who are going to use the books or clothes are children. An example of emails that manage to combine seriousness and casual colors is that of El Corte Inglés, one of the companies specialized in this campaign.
Post Content
Email Marketing Campaigns for Back to School
1. Offer useful information for back to school
2. Offer discounts or promotions
3. Enable safe collection points
4. Integrate social networks in the shipments to provide more information
5. Free shipping
6. Make purchasing easier
7. Make personalized offers
8. Send emails with children and adults in mind
9. Run raffles
10. Sell complete packs
Email Marketing Campaigns for Back to School
Using a free email marketing tool is an ideal support for the activity of companies that want to promote themselves or sell more. Do you want to know how to take advantage of this time to achieve this? These 10 campaign guidelines will interest you.
1. Offer useful information for back to school
Useful information is a first step towards conversion, especially if you communication email list send newsletters regularly. In this case, some data that can be provided are the start date of the course depending on the studies that are started, as well as the student ratios. Of course, remember that in Spain these dates vary according to the Autonomous Community. The information provides value in itself, so it can be a rallying cry to promote an article.
2. Offer discounts or promotions
The offer of discounts or promotions is a classic, but it still works. You can use this date to make sales of surplus stock or of those articles in which you need more rotation. It is advisable that you send a specific promotional email, making it clear from the subject line.
#ctaText??# What is contextual email marketing and how can you take advantage of it?
3. Enable safe collection points
The creation of safe collection points is an option that any seller of school supplies should know about. To do this, it is important to have a network of collaborators, such as Amazon does. If you do that, you will increase the chances of sales because you will avoid crowds.
Amazon Lockers, the best option to avoid contagion - AS.com
Source: As.com
4. Integrate social networks in shipments to provide more information
The integration of social networks in shipments is essential to obtain more information. Not in vain, there are recipients who want to know more about the company because it generates trust. Therefore, including conveniently updated information on social networks at the end of the email is key.
5. Free shipping
Free shipping is another option that can activate the emergency or last-minute mechanism. And, when there is an opportunity cost for not making the purchase, the chances of success multiply. Therefore, launching an offer limited to 24 or 48 hours is a good option.
6. Make the purchase easier
Most recipients want the purchase process to be easier for them. And this means minimizing the procedures they have to carry out. Some guidelines are that, when you make a Call To Action (CTA), you provide the direct link to the article or section in the email. As a result, the recipient will have to make fewer choices and will be less likely to get lost.
7. Make personalized offers
Personalizing offers is a key to improving work. However, it is advisable to use geolocation or data about your clients, always with the proper authorization. Sending personalized offers will increase the chances of conversion.
8. Send emails with children and adults in mind
Emails are sent to a recipient who is generally an adult. However, it would not be a bad idea if the colors and design reminded us that the people who are going to use the books or clothes are children. An example of emails that manage to combine seriousness and casual colors is that of El Corte Inglés, one of the companies specialized in this campaign.