Enterprise Sales Executive
Posted: Wed Dec 18, 2024 9:08 am
Perhaps many people have been disgusted with Pinduoduo's "cutting one knife", but it has to be admitted that Pinduoduo's "reverse capitalism" has been successful. In the past two years, when most Internet giants have experienced a trough, Pinduoduo has been growing significantly. Rather than saying that this is a victory for the new e-commerce model, it is better to say that this is a victory of embracing users in the Internet era. How do e-commerce platforms please users? How should e-commerce platforms please users? The first is low prices. The essence of retail is to provide users with better products at lower prices and better services.
Low prices are the killer, and cheapness is indonesia number details the hard truth. This is also the truth confirmed by the development of domestic e-commerce. Domestic e-commerce has been developing for so many years, and competition has never stopped. The means of competition are also varied, but after all the competition, the most powerful means of competition has never changed, and it is still a price war. On January 2, 2018, Pinduoduo fully entered the 8 major promotions for the first time, announcing that it would use the "100 million yuan cash subsidy" method to jointly make substantial concessions on the 10,000 most popular products on the entire network with brand merchants.
Compared with the subsidies with complex algorithms on other e-commerce platforms, Pinduoduo's 10 billion yuan subsidy is simple and straightforward. It is either a direct subsidy or a direct price reduction. There is no need to make up an order or play "full reduction". It also allows Pinduoduo, which originally had an advantage in the sinking market, to win more market share and users. Data from the early years showed that during the period of 2018, the number of orders of Pinduoduo exceeded 800 million, with a year-on-year growth of more than 10 billion yuan.
Low prices are the killer, and cheapness is indonesia number details the hard truth. This is also the truth confirmed by the development of domestic e-commerce. Domestic e-commerce has been developing for so many years, and competition has never stopped. The means of competition are also varied, but after all the competition, the most powerful means of competition has never changed, and it is still a price war. On January 2, 2018, Pinduoduo fully entered the 8 major promotions for the first time, announcing that it would use the "100 million yuan cash subsidy" method to jointly make substantial concessions on the 10,000 most popular products on the entire network with brand merchants.
Compared with the subsidies with complex algorithms on other e-commerce platforms, Pinduoduo's 10 billion yuan subsidy is simple and straightforward. It is either a direct subsidy or a direct price reduction. There is no need to make up an order or play "full reduction". It also allows Pinduoduo, which originally had an advantage in the sinking market, to win more market share and users. Data from the early years showed that during the period of 2018, the number of orders of Pinduoduo exceeded 800 million, with a year-on-year growth of more than 10 billion yuan.