Most advertisers are interested in what is happening with Yandex. Some are watching from the sidelines and saving money for placement, some have been there for a long time and are watching, and some have just rushed to conquer Yandex, in general, we will tell you what the situation is now.
There is huge competition for impressions and clicks, which in some niches leads to an increase in the cost of all key indicators.
From the recommendations of our certified contextual whatsapp database advertising department: review your advertising budgets and increase them by approximately 30-40% to maintain the indicators you need.
In general, the structure and principles of Yandex have not changed. Of course, the suspension of Google Ads, Facebook and Instagram advertising is temporary, but, as we know, there is nothing more permanent than temporary. Also, in early March, Yandex announced a new alternative format for social networks, "Carousel". We highly recommend that you try this advertising format.
Western photo banks are leaving Russia, what alternatives are there on the market?
These recommendations will be useful for employees of digital agencies, as well as advertisers who independently search for content for a company website or social networks.
For those who are not yet in the know, we will tell you some important information. Taking photo content from the Internet is now dangerous, since the photo may have an author and you may then be presented with a hefty bill for copyright infringement. Believe me, we have experienced this ourselves, as have many other agencies and companies that work with photo content. It is better to use photo banks to select photo materials.
So, the popular photo bank Depositphotos has left us. Despite leaving Russia, you can still use the photos from this photo bank, but with restrictions.
FreeDigitalPhotos ;
FreeImages ;
Freerange Stock ;
ImageFree ;
Morguefile ;
Potogenic ;
Pexels and others
Look for yours, the main thing is not to stop.
Given today's realities, is SEO really going to become a key source of investment for promoting your company?
Blocking some advertising channels causes the development of others. Advertisers have already started to transfer their budgets to other sites, which increases competition and the cost of SEO promotion. Taking this into account, the importance of search engine optimization of sites will certainly increase.
A quick way to get to the TOP of search results has not yet been invented, but this does not cancel out the systematic work to improve the visibility of sites in search results.
Now we recommend that businesses focus on increasing the CTR of their website. For example, the better the snippets, the more clicks you will get, even if your website remains in the same position in search results. In general, work on the appearance of your website.
With all of the above said, SEO in the current reality is the cheapest source of getting clients in comparison, for example, with contextual advertising (Yandex. Direct), in which the rates are overheated and in order to get clients from there, significant budgets are required. In addition, SEO optimization of sites at the moment is the only way to promote in Google in Russia.
