Sometimes a question works

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Think about the problem your potential client has.

What kind of question might catch your attention in your meta description? “Are you bothered by bare spots in the shade? These grasses and planting solutions might surprise you.”

Now you've identified the problem and inserted nepal mobile phone numbers database the keywords. But you've also intrigued the reader. What could you possibly know that he hasn't heard about?

Asking a question makes the reader think and engages them more than a simple flat statement. They will want to see all the solutions you may have and maybe get some new ideas.

Consider the differences in tone, writing style and “voice” that brands have. Companies that sell fine jewelry or luxury cars must have a certain tone: sophisticated, serious and “exuding” a wealthy lifestyle. Red Bull, on the other hand, is a brand that speaks to adventure and risk and to a younger audience.

Every brand has a customer persona. And if that persona has been developed correctly, then the brand uses a writing style, vocabulary, and media that “fit” that persona, as well as the products or services a brand offers.