presence management online visibility local pages

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The golden rule for your local listings is that no matter which platforms you choose, all the information listed on each of them must be consistent and coherent.




Example of the Mega CGR Cinema bahamas phone number library present on Google My Business, Yellow Pages and Apple Business Connect



Being present on different platforms helps improve your local SEO with search engines, especially Google, which is essential since 75% of searches for local businesses are carried out on Google Search 3 .

To optimize your business listings, here is a checklist to follow that applies especially to Google Business Profile but also to Apple Business Connect and your local directories:

Name : the title of your listing. It should contain the name of your brand only. Remember to standardize your title for all your points of sale within the network.
Description : Write a captivating and concise text describing your activity, don't forget the keywords!
Categories : you can indicate 1 main and 9 secondary ones (if relevant)
Address : the location of your point of sale. It allows you to be geolocated on Google, Google Maps and Apple Plan and therefore to appear in local searches and on itineraries.
Contact details : telephone and email.
The link to your website and to your social networks
Opening hours : so that your consumers do not come when your establishments are closed. Remember to update them according to exceptional events and public holidays.
Images and videos of your establishment and your products.
Services : indicate the additional services offered by your points of sale.
Google Posts : These are like social media posts, but on Google!
Customer reviews : response and collection, we will talk about it later.
Call-to-action : Although it is not possible to customize them on Google Business Profile, Apple's platform offers it. So don't hesitate to do so.

Manage your customer reviews
Managing customer reviews fulfills two objectives to complement a good presence management strategy . First, it feeds your local SEO because regular interactions on your files are taken into